Month: January 2022

Answer These Questions Before Determining Your Marketing Strategy

Written on January 29, 2022.

Businesses that have found success have done so by outlining very specific ways of doing things. One of the more notable line items is developing a...

How To Determine Marketing ROI — And Why It Matters

Written on January 27, 2022.

No one goes into running a business looking forward to doing math other than counting stacks of money. If you’re on top of things, you’ll be mindful...

5 Things You Should Always Include In A Good Marketing Plan

Written on January 25, 2022.

Anyone who has been in business for a length of time understands the importance of a good marketing plan. This is to say that there actually has to...

The Smart Entrepreneur’s Guide To Market Segmentation

Written on January 19, 2022.

What is at the heart of market segmentation? A population, by default, is composed of very different people with unique wants & needs. By grouping...

The Alignment of Content Marketing in 2022

Written on January 19, 2022.

The important step of aligning your content marketing with your core message often gets lost. Fix it in 2022. Darren tells us how to do that in this...

The Five Most Important Things You Can Learn From Google Analytics

Written on January 14, 2022.

Considering that we as a collective society have started using the term ‘Google’ as a verb, it’s safe to say that this media giant is a part of the...

How To Know If You Have Effective Facebook Ads

Written on January 12, 2022.

There was a time when Facebook was actually known as “The Facebook” (score one for the boomers). From this humble little college socializing website...

Data-Driven Advertising Can Save Your Advertising Budget

Written on January 10, 2022.

If you’re being honest with yourself, how much data-driven advertising have you done since you opened up your business? Chances are the the number is...

How Much Does Advertising Cost?

Written on January 1, 2022.

How much does advertising cost? Most companies avoid answering this uncomfortable question directly. Not MindEcology. Here’s the straight-up answer:...

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Month: January 2022