Month: January 2022
Businesses that have found success have done so by outlining very specific ways of doing things. One of the more notable line items is developing a...
How To Determine Marketing ROI — And Why It Matters
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No one goes into running a business looking forward to doing math other than counting stacks of money. If you’re on top of things, you’ll be mindful...
5 Things You Should Always Include In A Good Marketing Plan
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Anyone who has been in business for a length of time understands the importance of a good marketing plan. This is to say that there actually has to...
The Smart Entrepreneur’s Guide To Market Segmentation
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What is at the heart of market segmentation? A population, by default, is composed of very different people with unique wants & needs. By grouping...
The Alignment of Content Marketing in 2022
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The important step of aligning your content marketing with your core message often gets lost. Fix it in 2022. Darren tells us how to do that in this...
The Five Most Important Things You Can Learn From Google Analytics
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Considering that we as a collective society have started using the term ‘Google’ as a verb, it’s safe to say that this media giant is a part of the...
How To Know If You Have Effective Facebook Ads
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There was a time when Facebook was actually known as “The Facebook” (score one for the boomers). From this humble little college socializing website...
Data-Driven Advertising Can Save Your Advertising Budget
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If you’re being honest with yourself, how much data-driven advertising have you done since you opened up your business? Chances are the the number is...
How Much Does Advertising Cost?
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How much does advertising cost?
Most companies avoid answering this uncomfortable question directly. Not MindEcology. Here’s the straight-up answer:...