It all starts with a free, 30-minute consultation with Darren or Jed. The call is designed to explore your current situation and to determine if we’re a mutual fit. If mutual alignment is recognized by both parties, contract details are finalized and the engagement begins.

We are compensated for our expertise on a monthly retainer basis. That way, we can allocate your resources where they are needed most in your organization as the situation evolves. We specialize in 3 to 12-month client engagements, but in some cases our clients have hired us on for 2 years or more.

At MindEcology, we are marketing generalists with knowledge across a broad spectrum of channels, techniques, media types and tactics. At the same time, we possess deep specialist skills in the areas of strategy, research and marketing process optimization.

If we were to boil down our deep expertise, earned over the course of nearly three decades in business, respectively, it would be the following:

Darren is all about the people. He has the unique ability to really listen to his customers, always keeping in mind that they are real people who face real challenges - but are also real opportunities. He is then able to map the insights he gains from his client conversations to a crystal-clear vision for the way forward. Over the past 28 years, Darren has a developed a particularly deep understanding of how agencies, franchise organizations and corporate marketing departments operate internally, and he leverages that knowledge for the greater good of your organization.

Jed is all about the process. His unique gift is to help you untangle your thinking so that you can build newer, more accurate mental models about your business. His post-graduate degrees in business (MBA) and organizational system inquiry (PhD) – along with his 25 years of hands-on experience analyzing and working with marketing data – give him a unique, systemic, process-oriented view of marketing and business. In addition, Jed is an analytics and research ninja. To help your organization get to the next level, he may dip into his 15,000+ hours of experience in MS Excel, or he may apply his Python-driven machine learning and statistical expertise to the problem at hand.

Not sure if we’re a fit for your organization? Neither are we. So, let’s talk and figure it out together. Sign up for a zero-risk, 30-minute marketing consultation with Darren or Jed today.