Established 2009

Healthcare Marketing

MindEcology Services

Analyzing Your Business

As recently as a decade or two ago, if you wanted to get the word out about your healthcare network or hospital, it was usually enough to put out a shingle and take out an ad in the Yellow Pages.

Contrast that to the marketing landscape for 21st century healthcare providers, who must juggle their attention between treating patients, managing insurance issues, and competing for patient healthcare dollars, all in the shadow of massive healthcare reform.

If you're a hospital system or a medical practice owner, some of the marketing challenges you're likely experiencing include:

    • Communicating with an aging, increasingly diverse patient population beset by higher levels of lifestyle-related disease.
    • Patient "doctor shopping" and patients who "crowd sourced" healthcare information online as much as they seek information from healthcare professionals.
    • Marketing issues related to mergers and multi-partner, multi-location clinical practice models.
    • Getting out your marketing message in the era of healthcare reform.
    • Effective communication on digital platforms, such as websites, blogs, site forums and social media.

The team at MindEcology understands these challenges and your corresponding need to target your healthcare marketing and healthcare advertising dollars with pinpoint accuracy. Some of the marketing services we offer to hospitals and medical practices follow.

Identification and understanding of your best patient customers and your best prospects for new patients

Are word-of-mouth referrals and insurance directory listings getting the job done? Do you really know where your patients are coming from, and do they know about every service you provide? We'll help you take a step back and develop a thoughtful strategy, powered by analytical research, that paints a clear picture of your current patient customer patterns and those who are most likely to become new patients for life. Learn more about MindEcology's customer profiling process.

Selection of your next location when you're ready to grow

When it's time to expand your practice or open up an off-site hospital clinic, it's critically important that you select the location with the best chance of re-routing existing patients and attracting new ones.

We'll help you avoid missteps when it comes to site selection, and make an informed choice that keeps your healthcare practice healthy for years to come. Learn more about our site selection services.

Creating and maintaining a strong digital presence

Privacy laws, legal considerations and the usual challenges of time and money make digital marketing for healthcare providers extra tricky. MindEcology can help you evaluate or launch a social media strategy, get the most out of your website analytics, amp up your search engine optimization (SEO) and create a strong marketing message across platforms.

Direct mail and media buying

Most healthcare providers see the value in putting a message directly into a potential patient's mailbox or their television screen, but these approaches can represent money thrown down a well if they aren't executed with precision. Check out our expert media buying and direct mail services.

Take your healthcare marketing to the next level, today

We'd be delighted by the opportunity to discuss your healthcare brand and develop a plan of action that solves your top marketing problems. Contact us today to get started.


MindEcology

Book a Consult
with Darren & Jed

Schedule a FREE consultation with MindEcology owners Darren or Jed.

Let a team of senior-level marketing experts get you through the stuck to the next phase of your company's marketing evolution.



Related
Services

Things we do well, and ways in which you’re well-served.

Strategy

At some point, somebody has to call the shots and make a decision. Companies hire us for our experience, knowledge and ability to point the marketing efforts in the right direction. Strategy is a real-world skill set that we use every day.

Marketing

Great, effective advertising isn’t built on intuition or a gut feeling. It’s a result of data intelligence and years of advertising experience. Yes, advertising can be, and is, fun. But the fun part comes last – after all the hard work has been done.

Creative

Creative without strategy is just pretty pictures. It’s one of the oldest sayings in advertising and one we believe here at MindEcology. The average American sees 3,000 ads a day – so creative needs to cut through the clutter, tell your story and drive sales – right away.

Digital & Online

The leaders of MindEcology have been in online marketing since online marketing first started. We combine our data prowess with our creative minds and decades of experience to deliver you an online campaign that’s measurable, effective and makes you money.

Social Media

Can we talk? Social marketing is here to stay, and great social marketing involves talking, telling stories and capturing your audience’s attention. We know how to do the tech stuff. More importantly, we know how to tell stories. Better photography. Better video. Better stories.

Austin Office

  • Phone
    512-572-0535
  • Address
    11801 Domain Blvd, 3rd Floor
    Austin, TX 78758

Denver Office

  • Phone
    972-814-5723
  • Address
    444 South Washington Street
    Denver, CO 80209

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