Author: MindEcology
Site selection is the process of choosing the ideal real estate location for the purposes of building, buying or leasing an office or retail business...
What Kind of People Buy from Me? Using the Baseline Comparison Method to Find the Answer
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If you have ever spent some time thinking about your customers, one of the natural questions that has probably come to mind is, “Who are my customers?...
Overcoming 10 Common Objections to Profiling Your Best Customers
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Segmentation and target marketing have been around for decades. However, new technologies such as CRM solutions, relational databases and point of sales...
Visually Target Your Best Customers: Block Group vs. Zip Code-Level Maps
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Seasoned marketers know that place matters.
What does this mean? It means that, despite living in a world that is increasingly virtual for so many of...
Check Out Our Latest Video – MatchPoint Analytics from MindEcology
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Created by Matthew Lemke Productions
The 4 Levels of Customer Targeting
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There are two conflicting realities that, together, create a challenge for almost every company on the planet:
1. Companies always need more customers...
Ask The Right Strategic Questions About Your Business
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A great article published in the online version of the Harvard Business Review, “7 Strategy Questions: A Simple Approach for Better Execution,”...
The Power Of Estimating When Making Business Decisions
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Many business managers put off making important business decisions – or they make such decisions much too rashly – simply because they feel...
A Zip Code Is A Terrible Thing To Waste
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This month, a California judge ruled that retail firms are no longer allowed to request a credit card holder’s zip code at the purchase point....
Make Your Data Confess Its Secrets
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The process of data mining refers, in general, to the act of applying various mathematical and statistical techniques to massive amounts of often disparate...