Customer segmentation is a bit of a tired subject in the world of marketing. Grouping an audience into manageable, more well-understood segments means...
There was a time when office types would take a glance at the Rolodex once a year to organize what felt like a total mess. In many respects, data append...
You may find this hard to believe, there are a massive amount of products available to the public that are total trash. It’s as though the companies...
If you like to be online, you’ve likely encountered, and fully avoided, banner ads popping up on your screen. Whereas the infuriating nature of yesteryear’s...
Anytime an entrepreneur wants to open up shop, they do so with the hopes of being wildly successful. However, an area in which many entrepreneurs lack...
This isn’t news to anyone in the marketing game, but for the uninitiated, text ads are nothing new. So long as there has been advertising on the internet,...
Running a business has a lot of moving parts, each being critical in the overall success of the operation. That said, it’s not crazy to wonder whether...
Making it in business can mean different things to different people. But after you do ‘make it’, where do you go from there? Considering you found success...
Ask anyone managing a business, and they’ll tell you that trying to keep up with everything they have to do in a day is rough. The last thing a manager...