Author: Moe Ramos
The whole point of media buying is knowing how best to maximize marketing dollars with the right ad space. This idea seems simple enough until you step...
5 Things To Keep In Mind When Developing Your Marketing Strategy
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Think of certain commercial jingles, eye-catching product placement in a magazine, or even a well-placed billboard. You’re not just seeing a company’s...
What Your Marketing ROI Will Reveal About Your Business
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There’s a chance that if you run a small to mid-sized business, you may not have actually heard, or used, the term ‘marketing ROI’ (return on investment)....
5 Things That Should Be In A Good Marketing Plan
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What makes for a good marketing plan? Well, if your answer has anything to do with a mustachioed salesman on a soapbox telling passersby why your product/service...
Market Segmentation: What You’ll Learn If It’s Done Right
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No matter the size of the company, success is a direct result of a lot of hard work aimed at getting to know the ideal customer. It’s through market...
9 Key Indicators You Can Learn From Google Analytics
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If you’ve got a little side-hustle you run out of your home or you head up a major corporation, it’s likely that you’ve heard of Google Analytics. Aside...
What Your Competitors Know About A Scalable Marketing Plan — And You Should, Too
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You’re in business & while things seem to be going well, you know your competitors are kinda wiping the floor with you. In a moment of crisis, you...
5 Secret Benefits Of Data-Driven Advertising
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Successful businesses operate with one goal in mind — being as profitable as possible. Well, duh, right?!? In order to get to this point, though, a...
What You Should Expect From Customer Segmentation
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If you own a business, you’ve no doubt been overrun by advertising agencies trying to sell you on the merits of customer segmentation. They’ve got flashy...
How Facebook Ads Will Change In 2021
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It’s likely that everyone will be feeling the effects of 2020 for years to come. Even Facebook ads will find themselves looking different than they...