Market more efficiently to your prospects and make better-informed strategic decisions. Our range of services are designed to support companies like yours that are operating in the business-to-business (B2B) area.
As a B2B firm, every new customer could mean thousands or millions of dollars to you in long-term revenue potential. There are currently thousands of companies in the marketplace right now that are looking for just the types of products and services you offer. The challenge you face is that of effectively getting your message out to each and every one of those prospects is cost-prohibitive.
That is where MatchPoint? B2B from MindEcology comes in. MatchPoint? B2B is a suite of analytical tools we use to mathematically profile your existing customers. We then match that profile to the profiles of the thousands of the hottest prospects operating in your trade area.
But, we don’t just help you find them: we also help you choose the right messaging that will speak directly to their needs. And, we give you detailed recommendations for how to reach out to them. The result: higher marketing and advertising ROI, more qualified prospects in your sales funnel, and ultimately higher profits.
Intelligent Site Selection
Properly choosing one or more physical locations for new branches, stores, or other business units for your business is a huge determining factor for future success. MindEcology leverages advanced predictive analytics and data mining techniques that result in a detailed model of how your best locations look. We then help you find entire metro areas, specific sections of a municipality, or even specific street corners that best match your best location profile. With Intelligent Site Selection from MindEcology, you can take the guesswork out of your site selection decisions.
Midsize and large organizations alike serve a diverse range of internal stakeholders, such as employees, liaisons, and in-house partners. At MindEcology, we can create for you a detailed psycho-behavioral profile of your organization?s stakeholders. The results of our analysis can provide you with invaluable insights into how those working within and for your organization behave, which TV and radio stations they like best, where they shop, and much more. You can apply these results to developing marketing and internal communications campaigns that really speak to the motivations and ?action buttons? of each of your stakeholder groups.
Decision & Risk Analysis
Every business faces decisions of various sizes and levels of importance. If you are currently facing a decision whose outcome could have a potentially wide-ranging impact for your organization, then that decision is accompanied by a certain level of risk. There is a chance that it will not yield the desired result, an outcome which could be quite costly.
No matter how intangible and hard-to-measure the business decision you currently face may seem, at MindEcology we can create a structured analysis that will help you to determine where to draw the line between success and failure of that decision (your breakeven point). We can also help you determine with surprising sophistication the likelihood of the success of that decision. Investing now to the calculate level of risk and potential costs vs. benefits of an expensive decision is always money well spent.