Dramatically improve your marketing return-on-investment while reducing business risk with our range of services designed to support companies operating in the business-to-consumer (B2C) area. Our B2C services include:
As a B2C firm, you face the constant challenge of acquiring new, qualified customers. Since there are potentially millions of customers in your trade area, it is cost-prohibitive to reach out to all of them with your advertising and marketing efforts.
That is where MatchPoint? B2C from MindEcology comes in. MatchPoint? B2C is a suite of analytical tools we use to mathematically profile your existing customers. We then match that profile to those of the thousands of the hottest prospects operating in your trade area.
But, we don’t just help you find them: we also help you choose the right messaging that will speak directly to their needs. And, we give you detailed recommendations for how to reach out to them. The result: higher marketing and advertising ROI, more qualified prospects in your sales funnel, and ultimately higher profits.
Customer & Employee Personas
Organizations large and small often have the need to develop more precise, targeted messaging to any of their stakeholders, including customers, employees, and partners. At MindEcology, we can create a detailed psycho-behavioral profile of your organization?s important stakeholders. The results of our analysis can given you invaluable insights into how they think, which TV and radio stations they like best, where they shop, and much more. You can apply these results to develop marketing and internal communications campaigns that really speak to the motivations and ?action buttons? of each of your stakeholder groups.
Intelligent Site Selection
Properly choosing one or more physical locations for new branches, stores, or other business units for your business is a huge determining factor for future success. MindEcology leverages advanced predictive analytics and data mining techniques that result in a detailed model of how your best locations look. We then help you find entire metro areas, specific sections of a municipality, or even specific street corners that best match your best location profile. With Intelligent Site Selection from MindEcology, you can take the guesswork out of your site selection decisions.
Advertising Campaign ROI Prediction
Facing an important decision regarding a future advertising campaign? If you are, then that decision no doubt involves some degree of risk. There is a chance that it will not yield the desired result, an outcome which could be quite costly. No matter how intangible and hard-to-measure the business decision you currently face may seem, we can create an analysis that will help you define the line between success and failure of that decision (your breakeven point). We can also help you determine with surprising sophistication the likelihood of the success of that decision. Spending a little now to project riskiness and potential costs vs. benefits of an expensive decision is always money well spent.