Where Did the Money Go? The Anatomy of a Digital Ad Campaign Budget

For many companies, digital marketing is simply a line item expense in their marketing budget. And chances are, those companies are wasting their money. To turn that expense into an investment with positive ROI, it’s important to take a moment to really understand what makes up a digital marketing budget. Where does the money...

7 Things You Should Be Doing To Increase Your Brand’s Visibility

  Back in the day, your brand was simple. A logo, some matching colors and a font or two and you were good to go. That is so last century. These days your brand also needs to tell your story. Customers are looking for ways to connect with businesses that feel authentic. Branding needs...

5 Keys to Your Social Media Success in 2019

Facebook turns 15 years old in 2019. The “shiny object” phase of social media is over. Social media marketing has rightfully taken its place in marketers integrated plans. Here are 5 keys for having success with your social media marketing in 2019: 1. Build real trust via your social media platforms. Fake news, privacy...

Increasing Customer Engagement by Valuing Their Privacy

Personalization will continue to be a big buzzword in 2019. To personalize your marketing, you need some personal information about your customers. But, getting a customer to engage by giving up a piece of personal information can sometimes be a daunting task. Whether you’re asking them to click a survey link, type in their...
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