9 Reasons You Should Hire a Professional Writer To Create Content
Business owners regularly spend thousands on a new website design, great photography and a fresh logo, but forget that communicating with their customers isn’t just visual. Great content can influence consumers, inspire customers and establish your brand as a leading voice in your industry.
That great content doesn’t just happen. It requires a professional writer with the skills to hone words into messages and transform sentences into powerful marketing mechanisms. A professional content creator – what used to be known as a copywriter — can be your best asset in harnessing your brand’s marketing potential.
What can a good content creator do for you?
It will get done: Let’s face it, as an entrepreneur you’ve got a lot on your plate. We all think we’ve got time to do just one more thing, but often that one more thing is the last thing that gets done. Hiring someone to create copy for your brand ensures that this task is one that will happen.
Deadlines will be met: When you hire a content creator, you’ll have a contract that spells out when things are due and what the consequences are if those deadlines aren’t met. Rather than just hoping your work will happen, you’ll have the peace of mind that comes with knowing that what you expect will be accomplished.
Writing happens when you need it: Good writers know how to produce on a deadline. When you write for a living, you’re able to produce good, effective copy at a moment’s notice. Writer’s block may be real, but it’s never an excuse for a professional content creator.
It’s easy: Finding a writer for a small job can be done with just a few clicks of your mouse — but finding the right writer for a larger job isn’t much more difficult. Click here to schedule a meeting with MindEcology to discover just how easy it is.
A good content creator will make your life easier
It will get done well: “You get what you pay for” is a cliché for a reason. If you’re hoping to save money on content creation by asking someone to do it on the cheap, you never know what you’re going to get – and you may need to spend even more time and money fixing the problems someone else has created.
A professional knows how to write to match your brand: Content created for your brand should match its style to yours. If your business needs to convey an accomplished professionalism, you don’t want a writing style filled with trendy phrases and bouncy adjectives. On the other hand, if your company is hoping to reach 20-something hipsters, a lighter tone and sassier style are warranted.
The SEO will be effective – and subtle: SEO, which stands for Search Engine Optimization, is one of the major factors determining where your website appears when people search for words related to your business. SEO used to be a simple matter of stuffing as many keywords as possible into your content, but more sophisticated search technology has forced good online marketers to be more creative. Search terms need to be integrated into relevant articles, creating content that is both search engine optimized and readable.
All the right words: Is it affect or effect? Compliment or complement? Eminent or imminent? Professional writers are grammar nerds of the highest order. They love the intricacies of language and thrill to the idea of weaving just the right word into a perfectly parsed sentence. Turn them loose and quit worrying about whether you should have used then or than.
Google will love you for it: Creating fresh online content, whether it’s a weekly blog, an off-site article on another website or a semi-annual website refresh, is a great way to get noticed – especially by Google. Although the powerful search engines parameters are always changing, one key element to moving up in search results is regularly adding new, relevant content.
Ready to take the next step?
At MindEcology, we know the value of a good writer and what they can add to your marketing portfolio. Contact us today.