Answer These Questions Before Determining Your Marketing Strategy
Businesses that have found success have done so by outlining very specific ways of doing things. One of the more notable line items is developing a marketing strategy that actually has goals. Many business owners are actually quite adept at coming up with ways to get their name out there. The only real hitch in the process is defining what they want to accomplish with their efforts.
Strategizing vs A Gut Feeling
A good marketing strategy depends on a number of factors such as market research, a well-defined business plan, and timing. Knowing how best to implement certain parts of one’s marketing campaign can make or break the campaign as a whole. Take for example one of the most notorious aspects of this time of year — pumpkin spice ANYTHING. At one time, it was the McRib of the coffee world, sending folks into a frenzy to get their hands on all thing pumpkin spice before it was gone.
Then, of course, came the inevitable over-saturation of the market. Everything had pumpkin spice in it. Folks grew tired of it & the backlash came in a big way. The crazy thing is that it’s still a popular fixture of autumn. The trick that companies have had to figure out in bringing out the flavor isn’t really a trick at all — they’ve had to figure out what the RIGHT time is to roll out their campaign.
Of course, creating a solid marketing plan starts with getting all of your ducks in a row. This means answering some fairly tough questions. For example:
- What exactly is my business/company/operation all about?
- What don’t I do well?
- How do I stand out?
- Can I afford to pay for big-time marketing?
Time for Assessment & Reflection
These questions & many others require businesses to take a hard look at themselves. As much as business owners want to believe they’ve got a sweet operation, there’s a good chance that said sweetness is rotting the business from the inside out. Marketing strategies are only worth what a business puts into making them successful. They take time, effort, and a willingness to allocate resources to them to work. As such, the biggest question a business has to answer is simply this: how committed are you to the cause?
An agency developing top-tier marketing strategy in Austin might be the ticket to getting your operation back on track. Contact MindEcology today to learn more.