Digital Advertising Key Terminology Series | Part 1-5: Measuring Success

This video blog series featuring our Co-founder and Chief Data Scientist, Dr. Jed Jones, is everything you ever want to know about measuring and communicating digital. Part 1-5 of the series covers key terms on measuring success.

Part 1: Impressions and Clicks
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Part 2: Facebook Impressions vs. Reach

Part 3: Conversions

Part 4: Average Ad Position

Part 5: Bounce Rate