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Regular Changes You Should Make To Have The Best PPC Marketing

Written on . Posted in Blog, Campaigns, Data & Research, Data & Research, Data, Research & Analytics, Digital, Digital & Online, Digital & Online, PPC, SEM, Services, Strategy, Web, SEO & PPC.

PPC (pay-per-click) marketing is one of the most bankable ways to get eyes on your website. The key is making sure the campaign work behind it is being done well. This poses the first big question about PPC work and your business — who is in charge of running your campaign(s)?

There is no shame in saying that you or another employee are at the helm. In fact, it’s quite common. With the amount of DIY advertising and marketing tools at one’s disposal, putting together a reasonably good PPC campaign is fairly straightforward. You may watch a few video tutorials, read some articles, and for the most part, getting started is as easy as getting in a few clicks of your own while you wait for all of the other clicks to come in.

But at some point, the graphics get convoluted. The data sets become less clear. All you may see is the “high” numbers you thought were good start going lower, which you think means they are bad. At least, you think that’s what they mean. If you were smart, you’d leave things as they are and ask for help. Unfortunately, most lean into the ignorance, forging ahead into oblivion.

In case you needed it spelled out, this is NOT how you put together a usable PPC campaign of any worth. The best PPC marketing requires one major thing — work. Attention has to be paid to a number of areas including:

  • reference keyword lists over time, as well as negative keyword lists
  • test, update, and improve content over time
  • focus on audience targeting & finding the best potential clients
  • working across platforms
  • assessing time needed to do it right

In short, the best PPC marketing can be generated when it is put together well from the start, consistently optimized, and always tweaked in order to reach the right audience. It’s not an easy task for the layperson trying their hand at a DIY PPC campaign, but it is par for the course for us here at MindEcology. We are an Austin advertising agency who understand just how much of a difference ppc marketing can make for a business when done well.

Give us a chance to show you the MindEcology difference today.