The War Between Sales and Marketing
If you have ever served a marketing role within your company, you have no doubt felt the heat from sales on more than one occasion. In fact, that feeling is palpable on a daily basis for many marketers. For members of a marketing department, it is easy to feel like the “also ran” group as compared to those spotlight-stealing salespeople.
However, sales teams have their own challenges, issues and concerns. They need marketing’s strategic guidance and tactical knowledge. So do the CEO, CFO and other “C”-level execs.
There is going to be a lively discussion on this very topic coming up on Wednesday, June 12th in Austin. If you are an American Marketing Association member, you are heartily encouraged to join. MindEcology’s Jed Jones will be moderating a 3-member expert panel. Click here for more info.