What You Don’t Know About Your Customers Is Costing You
Success in business requires a broad base of knowledge. It’s not just your own field you need to understand, it’s also accounting, human resources, permitting, marketing, forecasting and a host of other topics that are constantly changing and evolving.
The most important thing you need to know is your customers. Who are they? How’d they find out about you? What inspired them to come to you? What can you do to bring them back? And how can you find more just like them?
The right marketing partner can answer all those questions – and more
You may think you already know your customers, but how much do you really know? They may have been to your store or they’ve come to an appointment. You may have visited their home on a service call. But what you know is just the tip of the iceberg. Thanks to MindEcology’s robust data program we understand what’s beneath the surface.
You probably have a detailed customer list that includes name, purchase history, address, phone number, email and maybe even birthday, but the data MindEcology can provide will help you determine which of those individuals are likely to spend more money with you – and when they are likely to spend it.
It’s like a marketing x-ray
What we’re able to provide – and analyze – is much more than the demographics that used to be all that was available to marketers. Age, zip code and income are important, but when it comes to buying decisions, your customers’ habits, interests and behaviors are much more relevant. Thanks to the internet and the data collected there, we can help you use that information to more effectively market to customers – and potential customers.
We’re not all alike – and neither are your customers
While they may be united in having chosen your business, your customers aren’t all alike. What has brought one customer to you may be completely different from what inspires another customer to make a purchase with you.
At MindEcology, we use sophisticated customer profiling to create personas, each with its own set of psychographics. These personas help us to effectively communicate with your customers, reaching out to them at the right time and with the right message. Whether it’s a post on social media, a retargeting ad with a compelling story or a pay-per-click ad at the perfect moment, the right marketing will make sure your advertising reaches its target and is not just shouting into the wind.
Do you know what makes them buy?
That targeted marketing is exactly what it takes to cut through the clutter of on-line advertising and reach your customers when they are ready to make a purchase. Whether your customers are deciding what to see at the movies, planning a vacation or contemplating estate planning, communicating at the appropriate time and with a compelling message will make all the difference in your marketing efforts.
Ready to take your business to the next level?
Understanding your existing customers is great – but that’s not the only thing it takes to be successful. What if you could clone your customer list, doubling or even tripling the clients that rely on you and your services? MindEcology’s data-driven marketing program identifies people just like your existing customers who are also ready to hear your message and become your customers, growing your business and ensuring your success.
Ready to really get to know your customers? Contact us today.