Established 2009

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T Locke Construction

Quick Summary: Better Conversions Through Optimization and Design

When T Locke Construction realized that their old-school way of reaching new customers was no longer providing results, they went looking for a new marketing partner. What they found at MindEcology was a data-driven agency that transformed their messaging and delivered significant new business.

After meeting with the Locke family and learning what their goals were, the team at MindEcology got to work and developed a plan that includes a new website, mail marketing, a PPC campaign and a retargeting ideo. The result is six to seven qualified leads a month. “They are good, quality leads with work that is worth our time,” said Casey Locke.

“Working with MindEcology was the best marketing decision we’ve ever made”
Casey Locke
Co-Owner, T. Locke Construction

Company Background: A Local Builder with Heart (and Mad Skills)

T Locke Construction has been building custom homes and completing luxury remodels for more than 20 years. Located in Cedar Park, they serve clients throughout the Austin area. The family behind this small business prides themselves on earning their clients’ trust. With a motto of “trust through transparency,” they complete between 30 and 40 jobs a year.

The Challenge: Traditional Advertising Wasn’t Producing Results

Print advertising was no longer delivering the new clients that were the lifeblood of this small business and the Lockes knew they needed to do something different. A friend recommended MindEcology and the agency’s expertise with digital advertising was immediately appealing. “We knew we needed to update our website and get more of an online presence,” Casey Locke said. “We chose MindEcology because we needed their experience.”

MindEcology’s Solution: Website Magic and Digital Campaign Expertise

MindEcology’s campaign for T Locke Construction started with a new website that put the family first so potential clients knew who they would be working with. The company’s motto is showcased on the site, as is their philosophy of working with each client individually. That new website was promoted with a Google text ad campaign and a Facebook retargeting video ad. Once potential clients reached out on the website, they were greeted with a reimagined email message that is the result of a carefully crafted strategy for turning leads into clients. Professional photography, video creation and logo development completed the initial package for T Locke.

“MindEcology took what we said, made a plan and then executed it. Everything they said they would do they did.”

– Casey Locke.

The Results: Marked Increase in High-Quality Inbound Leads

For this small construction company, half a dozen actionable leads a month that become customers is what really matters – and it’s what MindEcology has delivered. At T Locke, results aren’t measured by website traffic or new social media followers. They’re measured by contracts signed and work completed. “We have the right people and the right company doing our marketing,” Casey said. “It’s been the missing link for so long.”

The future looks bright for T Locke construction and the company is looking forward to expanding their relationship with MindEcology. Additional video, blogging and an expanded email newsletter are on the horizon. “We’re hoping to keep going on the path we are on,” Casey said. “Our money is well spent and we can continue to grow our business.”

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    Austin, TX 78758

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