It is very likely that the very first question the uninitiated might ask is the most obvious one — what is OTT media? OTT stands for over-the-top media....
How To Know If You Have The Best Digital Marketing Agency
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So, you’ve decided to take the plunge and hire a digital marketing agency. Everyone told it was the right call, and they were right. In an ever-changing...
How Good Hospitality Marketing Will Make A Difference For Your Destination
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Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...
Regular Changes You Should Make To Have The Best PPC Marketing
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PPC (pay-per-click) marketing is one of the most bankable ways to get eyes on your website. The key is making sure the campaign work behind it is being...
Even ChatGPT Thinks Human Writers Are Better Than Using AI for Writing Blog Content
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by Sherri Walker Cline
If you’re like us, you’ve been hearing the drumbeat of how we’ll all be using AI for writing blog content – and everything else...
How To Know If You Have An Ideal Customer Profile
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When it comes to your advertising and marketing work, it’s all about making sure you’re maximizing your reach. Such is the case when it comes to having...
Is A Fractional CMO Right For You?
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First things first, what is a fractional CMO? In its most basic terms, it’s a part-time Chief Marketing Officer or lead marketing official for a company....
What You Need To Know About Upgrading To GA4
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Is your website ready for GA4? Google Analytics 4 is the newest way for you — and your marketing team — to make sure your website is strategically...
5 Things You Should Learn From The Best Economic Impact Analysis
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No matter the size of your project (think residential subdivision, business park, or sports complex), if you’re trying to get the go-ahead on it from...
What To Expect From The Best List Append Services
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You know the rush that comes with running a company. How often do you have the time to sort through emails, phone lists, and leads in an efficient manner?...