After weeks of internal wrangling, your company finally has a ?messaging platform? ? a document outlining your business?s key talking points that everyone...

Most lead generation takes the form of prospect lists, glad-handing at networking events, or waiting for someone to respond to a website form or other...

Web analytics have been around since the Internet was invented. They simply have gotten a whole lot better over the years. Still, unless you are driving...

If you sell goods or services, you almost certainly have some form of marketing in place. Marketing can be defined as anything that promotes awareness...

Midterm elections are coming up. If you are advertising on behalf of a particular political candidate or special interest group, it would be natural...

Whether you are a small business owner responsible for marketing, you are a marketing manager, or you are the VP of marketing at a Fortune 500 corporation,...

We came across this handy article by BI company Domo, “The 5 KPIs Every Marketer Should Be Looking At.” As a huge proponent of data-driven...

Traditional database marketing techniques have been in use for years by companies seeking to target their best customers. For the uninitiated, database...