What does your best prospect look like? Many business owners answer this question something like this: “Everybody could benefit from our product...
Frustrated Marketers: Learn to Talk Like Your CFO
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Marketers in charge of creating marketing plans, setting campaign budgets and executing on all of it certainly have good reason to feel frustrated at...
The War Between Sales and Marketing
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If you have ever served a marketing role within your company, you have no doubt felt the heat from sales on more than one occasion. In fact, that feeling...
Google+ Event
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Are you interested in getting up to speed on Google+? If so, and you live in the greater Austin, TX area, we encourage you to check out this RISE event...
The Wisdom of Engaging in Data-Driven Marketing During Times of Success
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At MindEcology, the clients that come to us for marketing guidance usually find themselves in one of two boats:
1. Business is strong and they want...
Banner Ad Design: Build a Brand or Drive Conversions?
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So, you are creating some new banner ads in order to increase traffic to your website. You may be setting up your new banner ad campaign as a remarketing...
5 Reasons You Should Use Retargeting (a.k.a. Remarketing) to Drive Website Traffic
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Retargeting – a.k.a. remarketing – is one of the best-kept secrets in the online world. It’s actually no secret, but since it is still...
Know Your Best Customer for Increased Sales – Profiling Characteristics vs. Behaviors
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“How can I increase my sales revenue?” This is a question that any good business owner, manager or sales professional asks themselves on...
Data: The Missing Link Between Emotional Buy Buttons and Your Strategy
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Do you know your own customers? Probably so. In fact, you probably know them quite well. For example, you may know your best customers by name. You...
The Neighborhood Matters When Selecting a Profitable Retail Location
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Those charged with selecting a new location for their store, restaurant, or other type of retail company have a big job in front of them. After all,...