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A Zip Code Is A Terrible Thing To Waste

Written on February 12, 2011.

This month, a California judge ruled that retail firms are no longer allowed to request a credit card holder’s zip code at the purchase point....

Make Your Data Confess Its Secrets

Written on February 6, 2011.

The process of data mining refers, in general, to the act of applying various mathematical and statistical techniques to massive amounts of often disparate...

Do You Already Have Valuable Data? You Bet You Do

Written on January 29, 2011.

Studies have shown that for most companies, the data they have lurking in file folders, electronic media, and in the heads of employees is one of their...

Why You Need Structured Analysis For Making Major Business Decisions

Written on December 30, 2010.

Every businessperson makes decisions every day ? literally hundreds of them. Most of these are micro-decisions. Micro-decisions are those little split-second...

The Difference That Makes A Difference In Predicting Future Business Success

Written on October 11, 2010.

Predictive modeling is all about leveraging historical business data to predict the likelihood of future success. But hold on a moment: if this assertion...

What Determines the Success of a New Location? All About Data-Driven Site Selection

Written on September 20, 2010.

For multi-unit franchise organizations, deciding just where to put their next location for a store, restaurant or service center can be a daunting task....

Reading the Tea Leaves of Your Data . . . Only Better

Written on April 2, 2010.

People are often surprised when we self-ascribed data nerds at MindEcology demonstrate to them just how much useful information is hidden within their...

Is Your “Dirty” Data Typical?

Written on March 12, 2010.

At MindEcology, when we engage a new client for an analysis, we always start with a look at their database in its raw state. Depending upon the project,...

Market Segmentation Poll

Written on January 15, 2010.

Market segmentation is the art and science of dividing your customers into groups, or segments, in order to better target the right ones with the right...

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Established 2009