The process of data mining refers, in general, to the act of applying various mathematical and statistical techniques to massive amounts of often disparate...
Studies have shown that for most companies, the data they have lurking in file folders, electronic media, and in the heads of employees is one of their...
Every businessperson makes decisions every day ? literally hundreds of them. Most of these are micro-decisions. Micro-decisions are those little split-second...
Predictive modeling is all about leveraging historical business data to predict the likelihood of future success.
But hold on a moment: if this assertion...
For multi-unit franchise organizations, deciding just where to put their next location for a store, restaurant or service center can be a daunting task....
People are often surprised when we self-ascribed data nerds at MindEcology demonstrate to them just how much useful information is hidden within their...
At MindEcology, when we engage a new client for an analysis, we always start with a look at their database in its raw state. Depending upon the project,...
Market segmentation is the art and science of dividing your customers into groups, or segments, in order to better target the right ones with the right...