The fallacy that exists in an idea like ‘Austin marketing’ is that it assumes marketing is only reliable in a particular area & beholden to certain...
What You Don’t Know About Text Ads Will Cost You
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If you’ve ever done a general web search, then you’ve no doubt come across text ads. When done well, they stand out, get your attention, and demand...
When You Should Leave Social Media Content To Your Intern — And When You Shouldn’t
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Social media content creation seems to be all the rage, with more influencers becoming pivotal figures in reaching certain demographics. That said,...
ONE Question To Be Sure
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There is ONE question you can be sure that if someone asks, it means they don’t know about marketing. Wanna know what it is?
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What Every Marketing Consultant Knows About Media Buying — And You Should, Too
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The whole point of media buying is knowing how best to maximize marketing dollars with the right ad space. This idea seems simple enough until you step...
5 Things That Should Be In A Good Marketing Plan
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What makes for a good marketing plan? Well, if your answer has anything to do with a mustachioed salesman on a soapbox telling passersby why your product/service...
The Three Bs in Marketing: Creative That Works
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The bad news is that the statistics are against you. The good news is that if you follow the three Bs, your creative will work. Let Darren explain.
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How Facebook Ads Will Change In 2021
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It’s likely that everyone will be feeling the effects of 2020 for years to come. Even Facebook ads will find themselves looking different than they...
What You Should Expect To Learn From The Best Customer Profiling
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Companies all over the world took it on the chin in 2020, so much so that many weren’t able to make it to 2021. Even a tried-and-true strategy like...
9 Things You Need To Know About Data Privacy Changes in 2021
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Unless you are complete wonks like we are, you probably don’t spend much time thinking about data and how it’s collected online. These days, however,...