The Key To Great Customer Segmentation
Great customer segmentation is something that gets thrown around a lot in advertising & marketing circles. Truth be told, it’s just fancy words...
10 Reasons Your Lead List Needs To Be Stellar
If your organization relies on sales to survive, you know the value of a good sales lead list. But calculating the damage a bad lead does to your business...
What A Good Marketing Agency Knows About Banner Ads
If you’ve been in business long enough, especially during the digital revolution of the last twenty-five years, you know that banner ads are nothing...
What The Future Holds For Austin Marketing
The fallacy that exists in an idea like ‘Austin marketing’ is that it assumes marketing is only reliable in a particular area & beholden to certain...
What You Don’t Know About Text Ads Will Cost You
If you’ve ever done a general web search, then you’ve no doubt come across text ads. When done well, they stand out, get your attention, and demand...
When You Should Leave Social Media Content To Your Intern — And When You Shouldn’t
Social media content creation seems to be all the rage, with more influencers becoming pivotal figures in reaching certain demographics. That said,...
ONE Question To Be Sure
There is ONE question you can be sure that if someone asks, it means they don’t know about marketing. Wanna know what it is?
WATCH IT HERE
What Every Marketing Consultant Knows About Media Buying — And You Should, Too
The whole point of media buying is knowing how best to maximize marketing dollars with the right ad space. This idea seems simple enough until you step...
5 Things That Should Be In A Good Marketing Plan
What makes for a good marketing plan? Well, if your answer has anything to do with a mustachioed salesman on a soapbox telling passersby why your product/service...
The Three Bs in Marketing: Creative That Works
The bad news is that the statistics are against you. The good news is that if you follow the three Bs, your creative will work. Let Darren explain.
WATCH...