Q&A: 5 Killer Tips for Better Brand Engagement

In this article, MindEcology co-founder and chief strategist Darren Drewitz offers 5 tips for smart businesses who want better brand engagement: So tell us, Darren, what is brand engagement anyway? “Brand engagement is a $10 marketing term that describes the level of attachment that your audience members/customers have for your brand or business. Let’s...

Tourism Brands and City Brands: Friends or Enemies?

Let’s say you’re a bright eyed tourism bureau/destination marketing organization looking to do a re-brand or update your tourism branding campaign. So you do your research, profile your best customer, punch up your messaging, and whip up some wicked cool creative. In a few months, you’ve got yourself a brilliant new tourism campaign. But...

Do You Have Brand Dissonance?

  “Dissonance” is what happens when two elements that are butted up against each other have a lack of harmony. In the case of an American Idol reject, it be a dissonance of notes that results off-key singing. For brands, dissonance happens when a brand’s marketing promises one kind of experience to customers, but...