The Pros & Cons of Traditional Media

Denver, Colorado – As an advertising agency owner in Denver Colorado, my (potential) clients always ask me, “which medium is the best one to reach my best customer?” The truth of the matter is the most important element is the message. The correct medium can definitely help, but  a strategic message that is relevant...

Q&A: 5 Killer Tips for Better Brand Engagement

In this article, MindEcology co-founder and chief strategist Darren Drewitz offers 5 tips for smart businesses who want better brand engagement: So tell us, Darren, what is brand engagement anyway? “Brand engagement is a $10 marketing term that describes the level of attachment that your audience members/customers have for your brand or business. Let’s...

Tourism Brands and City Brands: Friends or Enemies?

Let’s say you’re a bright eyed tourism bureau/destination marketing organization looking to do a re-brand or update your tourism branding campaign. So you do your research, profile your best customer, punch up your messaging, and whip up some wicked cool creative. In a few months, you’ve got yourself a brilliant new tourism campaign. But...

Do You Have Brand Dissonance?

  “Dissonance” is what happens when two elements that are butted up against each other have a lack of harmony. In the case of an American Idol reject, it be a dissonance of notes that results off-key singing. For brands, dissonance happens when a brand’s marketing promises one kind of experience to customers, but...