Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...
What Your Sales Team Needs To Know About Data Discovery
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When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
OTT Media: What It Is And Why It Should Be Part Of Your Advertising Strategy
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Let’s just get it out of the way — what the heck is OTT media? It’s an acronym that stands for over-the-top media. Right here, though, is the first...
What The Experts Know About Media Buying — And You Should, Too
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During the time you’ve owned your own business, you’ve been busy trying to keep up with the basics. But everyday, something else, like media buying,...
Hospitality Marketing Solutions For Your Biggest Challenges
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It is no secret that the hospitality industry has taken it on the chin for the last few years. 2020 made anyone who flexed some level of hospitality...
11 Healthcare Marketing Tips for 2023
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What could a notion like healthcare marketing even entail? After all, the healthcare field is filled with things like hospitals, community clinics,...
The Secret To Austin Advertising
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If you’ve watched the news over the last few years (yeah…kinda cringey), you’ve likely heard about the mad rush of folks heading to central Texas. While...
The Secret Ingredient Of Effective Brand Messaging
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The work that companies put into brand messaging is meant to accomplish one thing — tell their audience who they are and what they’re all about. But...
How To Create A Scaleable Marketing Plan
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If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...
The Smart Business Owner’s Guide To Media Buying
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Different Name, Familiar Territory
If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....