Q&A: 5 Killer Tips for Better Brand Engagement
In this article, MindEcology co-founder and chief strategist Darren Drewitz offers 5 tips for smart businesses who want better brand engagement.
Tourism Brands and City Brands: Friends or Enemies?
Let’s say you’re a bright-eyed tourism bureau/destination marketing organization looking to do a re-brand or update your tourism branding...
Do You Have Brand Dissonance?
“Dissonance” is what happens when two elements that are butted up against each other have a lack of harmony. In the case of an American...
5 Tips for Better Storytelling for Your Brand
In a crazy-crowded marketplace where customers are exposed to thousands of marketing messages each day, brands have to bring their “A-Game”...
What Your Data Can Tell You About Your Brand
Many discussions about branding center around things like logo design, style guidelines and creative strategy. But savvy marketers know that strategically-executed...
A 3-Step Analytical Process to Link Emotional Buy Buttons and Your Strategy
Your own customer data is the missing link between finding out your best customers’ emotional buy buttons and fine-tuning your marketing strategy...