Content marketing=The creation and sharing of marketing content (stories, videos, images, etc.) for the purpose of attracting customers. If your tourism/destination/entertainment business hasn’t yet invested in content marketing based on a perception that it’s “just a fad”, or “restaurants can’t do content marketing” or “content marketing only works with locals”, it’s time to re-think...
Ready to start a conversation with MindEcology? Let’s talk. Does the B2B content marketing experience have to be a snooze fest in order to be informative? Apparently not, or a brand like Intel wouldn’t be bringing in 2 million readers each month, according to this recent article. Sure, some of their content consumers may...
“We need a great ‘slogan’.” “I want something really edgy.” “Let’s do something really funny like the Geico camel.” “Bright colors. Really, really bright colors.” “I love this font.” “Whatever it is, we have to use Twitter.” “I want something we can submit for an award.” “What’s our emotional paradigm?” When it’s time to...
Like blogs, email newsletters have been around about as long as the Internet itself . And much like blogs, people have been lining up for about years to declare the medium dead or dying. Yet here we are in the year 2015, and email newsletters are still alive and well – and in some...
So many people – even those who work in marketing and advertising and should know better – make the mistake of thinking that good creative is about pretty pictures, edgy copy, “quirkiness”, cool typefaces, humor, etc. etc. But it’s just not true. If it was, then a Dolce & Gabanna-styled execution would work well...
There’s an old expression that maintains that a camel is actually a horse that was designed by a committee. We don’t want to knock on camels – they’re pretty cool and all, given their celebrity status as superstars of the Geico campaign. But we’re definitely not fans of creative that happens by committee. And...
Creative professionals (writers, designers, and the like) often occupy a twilight position in the marketing and advertising universe. They are alternately expected to color both outside and inside the lines, read minds, produce endless supplies of ideas, and craft out-of-the ordinary concepts, graphics, and content. And we often expect them to do it with...
