Creative & Content Archives

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The Ultimate Content Marketing Cheat Sheet for Destination Brands

Content marketing=The creation and sharing of marketing content (stories, videos, images, etc.) for the purpose of attracting customers. If your tourism/destination/entertainment business hasn’t yet invested in content marketing based on a perception that it’s “just a fad”, or “restaurants can’t do content marketing” or “content marketing only works with locals”, it’s time to re-think...

Creative & Content

The Three Ds of B2B Content Marketing Strategy

Ready to start a conversation with MindEcology? Let’s talk. Does the B2B content marketing experience have to be a snooze fest in order to be informative? Apparently not, or a brand like Intel wouldn’t be bringing in 2 million readers each month, according to this recent article. Sure, some of their content consumers may...

Blog, Creative & Content

Creative Advertising Isn’t What You Think It Is

“We need a great ‘slogan’.” “I want something really edgy.” “Let’s do something really funny like the Geico camel.” “Bright colors. Really, really bright colors.” “I love this font.” “Whatever it is, we have to use Twitter.” “I want something we can submit for an award.” “What’s our emotional paradigm?” When it’s time to...

Blog, Creative & Content

Email Newsletters: 90s Dinosaur or Crazy Effective Tactic?

Like blogs, email newsletters have been around about as long as the Internet itself . And much like blogs, people have been lining up for about years to declare the medium dead or dying. Yet here we are in the year 2015, and email newsletters are still alive and well – and in some...

Creative & Content

Where Killer Creative Meets Cold, Hard Data

So many people – even those who work in marketing and advertising and should know better – make the mistake of thinking that good creative is about pretty pictures, edgy copy, “quirkiness”, cool typefaces, humor, etc. etc. But it’s just not true. If it was, then a Dolce & Gabanna-styled execution would work well...

Creative & Content

How To Save Your Creative From Death by Committee

There’s an old expression that maintains that a camel is actually a horse that was designed by a committee. We don’t want to knock on camels – they’re pretty cool and all, given their celebrity status as superstars of the Geico campaign. But we’re definitely not fans of creative that happens by committee. And...

Blog, Creative & Content

Are You Setting Your Creative Team Up for Success?

Creative professionals (writers, designers, and the like) often occupy a twilight position in the marketing and advertising universe. They are alternately expected to color both outside and inside the lines, read minds, produce endless supplies of ideas, and craft out-of-the ordinary concepts, graphics, and content. And we often expect them to do it with...

Creative & Content

Does It Make Sense To Do Your Own Creative?

It’s an age of DIY (do-it-yourself), where technologies and platforms emerge every day that help today’s Average Joe to things that yesterday’s Average Joe couldn’t even think about doing without hiring a professional. In scenarios where expectations are minimal, stakes are low and budgets are tight, DIY can make a lot of sense. Let’s...

Creative & Content

Once Upon a Time: 5 Tips for Better Storytelling

In a crazy-crowded marketplace where customers are exposed to thousands of marketing messages each day, brands have to bring their “A game” to their content marketing strategy if they have any hope of getting heard above the noise. Let’s take a look at these five tips that can help you tell page-turning brand stories...

Creative & Content

Using Customer Segmentation for Targeted Message Development

Business and consumers work together to form an ecosystem, of sorts. On the one hand, there are businesses, working daily to provide the highest quality products and services at the best-possible value. On the other hand, you have consumers, trying to make smart purchase decisions for themselves and their families. In between the two...

Creative & Content

5 Ways to Start a Conversation with Your Customers

Business is nothing if not a conversation. Building your business should be less about cold calling and more about engaging your best prospects and customers in a dialogue about what matters to them most – and how you can deliver just that. Of course, conversation can take on many forms, including words and actions...

Creative & Content