It is important to get this out into the open as quickly as possible, no matter the level of awkwardness it may present — healthcare systems are businesses...
Why A Fractional CMO May Be The Answer To Hiring
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You’re running a company with a marketing head honcho position that is now empty. You have two choices: 1) go through the process of hiring on a full-time...
How To Know If You Have The Best Digital Marketing Agency
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So, you’ve decided to take the plunge and hire a digital marketing agency. Everyone told it was the right call, and they were right. In an ever-changing...
Brand Messaging: How To Tell Your Story Authentically
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There’s a simple reason so many businesses fail after only a short amount of time — their brand messaging was a complete mess. Now, on the surface,...
How Good Hospitality Marketing Will Make A Difference For Your Destination
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Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...
What Your Sales Team Needs To Know About Data Discovery
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When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
OTT Media: What It Is And Why It Should Be Part Of Your Advertising Strategy
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Let’s just get it out of the way — what the heck is OTT media? It’s an acronym that stands for over-the-top media. Right here, though, is the first...
Even ChatGPT Thinks Human Writers Are Better Than Using AI for Writing Blog Content
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by Sherri Walker Cline
If you’re like us, you’ve been hearing the drumbeat of how we’ll all be using AI for writing blog content – and everything else...
What The Experts Know About Media Buying — And You Should, Too
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During the time you’ve owned your own business, you’ve been busy trying to keep up with the basics. But everyday, something else, like media buying,...
How To Know If You Have An Ideal Customer Profile
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When it comes to your advertising and marketing work, it’s all about making sure you’re maximizing your reach. Such is the case when it comes to having...