The Ultimate Content Marketing Cheat Sheet for Destination Brands

Content marketing=The creation and sharing of marketing content (stories, videos, images, etc.) for the purpose of attracting customers. If your tourism/destination/entertainment business hasn’t yet invested in content marketing based on a perception that it’s “just a fad”, or “restaurants can’t do content marketing” or “content marketing only works with locals”, it’s time to re-think...

The Three Ds of B2B Content Marketing Strategy

Ready to start a conversation with MindEcology? Let’s talk. Does the B2B content marketing experience have to be a snooze fest in order to be informative? Apparently not, or a brand like Intel wouldn’t be bringing in 2 million readers each month, according to this recent article. Sure, some of their content consumers may...

Creative Advertising Isn’t What You Think It Is

“We need a great ‘slogan’.” “I want something really edgy.” “Let’s do something really funny like the Geico camel.” “Bright colors. Really, really bright colors.” “I love this font.” “Whatever it is, we have to use Twitter.” “I want something we can submit for an award.” “What’s our emotional paradigm?” When it’s time to...