What Every Entrepreneur Should Know About Audience Definition
Starting a business can be as simple as whipping up a batch of lemonade & setting up a stand outside your house. There’s just one problem: unless...
What You Should Expect When You Have the Best Customer Profiling
Many businesses make the mistake of trying to market a product or service to 100% of the population. The hope is that the same 100% of people will fall...
Why Audience Definition Continues To Redefine Marketing
Audience definition is actually pretty simple — identify the ideal client(s) by getting to know him/her. This, however, belies the influence of some...
How You Can Determine If You Are Getting The Best Customer Profiling
Being good at running a business is more than just trying to stay enough “in the black” to keep the lights on. Best customer profiling is a powerful...
Make Smarter Marketing Decisions: Reality Check Your Intuition with Data
What can brain scientists and economists offer that could help you as a marketer to make better, more profitable decisions?
How to Spot Data Imposters – A Field Guide
Data is currently one of the most bandied-about words in business.
Metrics That Matter, Metrics That Don’t
Ah, marketing metrics. Those fascinating little numbers that marketing and advertising pros love to trot out to show progress, justify expenditures,...
Do You Know How to Pick The Right Location for Your Business?
Let’s be honest: Some of the stuff you learn in college or in your MBA program never really seems to apply in real-world marketing or advertising....
The 7 Leverage Points for Using Data to Make Marketing Better
Data, big data, cloud computing, The Internet of Things: data and network-related terms remain the key business buzzwords of this decade. However, buzzwords...
And The (Visitor) Survey Says…
Many visitor centers, restaurants, entertainment venues and other tourism/destination businesses do a pretty fair job of collecting email addresses...
Join Our Monthly Email Newsletter to Learn More
MindEcology © 2021 - All Rights Reserved