Data, Research & Analytics Archives

Make Smarter Marketing Decisions: Reality Check Your Intuition with Data

Written on February 3, 2017.

What can brain scientists and economists offer that could help you as a marketer to make better, more profitable decisions? Once you cut through the...

How to Spot Data Imposters – A Field Guide

Written on December 7, 2016.

Data is currently one of the most bandied-about words in business. And data scientist is the “sexiest job of the 21st century” according...

Metrics That Matter, Metrics That Don’t

Written on April 13, 2015.

Ah, marketing metrics. Those fascinating little numbers that marketing and advertising pros love to trot out to show progress, justify expenditures,...

Do You Know How to Pick The Right Location for Your Business?

Written on March 30, 2015.

Let?s be honest: Some of the stuff you learn in college or in your MBA program never really seems to apply in real-world marketing or advertising....

The 7 Leverage Points for Using Data to Make Marketing Better

Written on February 17, 2015.

Data, big data, cloud computing, The Internet of Things: data and network-related terms remain the key business buzzwords of this decade. However, buzzwords...

And The (Visitor) Survey Says…

Written on January 26, 2015.

Many visitor centers, restaurants, entertainment venues and other tourism/destination businesses do a pretty fair job of collecting email addresses...

Data and The Agency Case Study

Written on January 26, 2015.

Anyone who really knows the marketing and advertising agency business will likely agree that the challenge of demonstrating outcomes and ROI can be...

Is Data a Mirage?

Written on January 10, 2015.

Here are some thoughts in response to Gerardo Dada’s thoughtful December 25, 2014 LinkedIn post, “The Mirage of Data.” Each numbered...

Using Math Marketing to Find And Convert Your Most Profitable Customers

Written on December 18, 2014.

?A rose by any other name would smell as sweet,? as Mr. Shakespeare reminded us in one of his most famous plays. When it comes to merging the traditionally...

Use Data Mining To Turn Marketing Budget Lemons into Lemonade

Written on December 18, 2014.

Most marketing professionals recognize the importance of maintaining high volumes of quality, usable data on prospects and customers alike. And yet,...

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