First things first, what is a fractional CMO? In its most basic terms, it’s a part-time Chief Marketing Officer or lead marketing official for a company....
What Are The Steps In Data Discovery?
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ALL businesses benefit from some form of marketing driven by the numbers that make up the ins and outs of their daily operation. But getting to the...
The Secret To Austin Advertising
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If you’ve watched the news over the last few years (yeah…kinda cringey), you’ve likely heard about the mad rush of folks heading to central Texas. While...
How Audience Definition Will Change Your Marketing Strategy
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Having a killer marketing strategy is an absolutely must in the business world. That said, there is a need to fully grasp the importance of audience...
5 Things You Should Learn From The Best Economic Impact Analysis
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No matter the size of your project (think residential subdivision, business park, or sports complex), if you’re trying to get the go-ahead on it from...
How To Create A Scaleable Marketing Plan
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If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...
The Secret To Advertising Creative That Works
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When it comes to business, especially in a wildly competitive industry, trying to get the attention of would-be customers can be especially difficult....
The Smart Business Owner’s Guide To Media Buying
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Different Name, Familiar Territory
If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....
How To Know If Your Marketing Strategy Is Working
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Is your marketing strategy working? Yes, that’s a blunt way to get into the thick of things. At the end of the day, though, you run a business. You...
The Easy Way To Calculate Marketing ROI
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Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...