If you own and/or run a business, ask yourself a basic question — when is the last time your operation had an SEO audit? There is a pretty good chance...
What To Expect From The Best Predictive Modeling
Written on .
If you own or run a business, ask yourself one question — if you had the chance to get a leg-up on your competition, would you take it? It seems like...
How To Make PPC Marketing Work For You
Written on .
As satisfying as it is to have organic traffic come through on your website, especially if it translates to sales, there are times when a little boost...
What Is OTT Media and How Should You Use It
Written on .
It is very likely that the very first question the uninitiated might ask is the most obvious one — what is OTT media? OTT stands for over-the-top media....
9 Key Factors For Effective Media Buying
Written on .
Media buying is what it sounds like — buying advertising space and getting a particular message across to your audience in as many specific ways as...
7 Solutions For Healthcare Marketing Problems
Written on .
It is important to get this out into the open as quickly as possible, no matter the level of awkwardness it may present — healthcare systems are businesses...
How To Know If You Have The Best Digital Marketing Agency
Written on .
So, you’ve decided to take the plunge and hire a digital marketing agency. Everyone told it was the right call, and they were right. In an ever-changing...
Brand Messaging: How To Tell Your Story Authentically
Written on .
There’s a simple reason so many businesses fail after only a short amount of time — their brand messaging was a complete mess. Now, on the surface,...
OTT Media: What It Is And Why It Should Be Part Of Your Advertising Strategy
Written on .
Let’s just get it out of the way — what the heck is OTT media? It’s an acronym that stands for over-the-top media. Right here, though, is the first...
What The Experts Know About Media Buying — And You Should, Too
Written on .
During the time you’ve owned your own business, you’ve been busy trying to keep up with the basics. But everyday, something else, like media buying,...