When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
What You Need To Know Search Engine Optimization — Even If You Hate Technology
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The tech-averse business owner is an odd duck and one that may actually be missing out on some pretty big things. Perhaps the most important missed...
How To Use Predictive Modeling
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While the idea of predictive modeling may not be readily familiar to most, just about every person has been exposed to its impact on our lives. Case...
Regular Changes You Should Make To Have The Best PPC Marketing
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PPC (pay-per-click) marketing is one of the most bankable ways to get eyes on your website. The key is making sure the campaign work behind it is being...
OTT Media: What It Is And Why It Should Be Part Of Your Advertising Strategy
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Let’s just get it out of the way — what the heck is OTT media? It’s an acronym that stands for over-the-top media. Right here, though, is the first...
What The Experts Know About Media Buying — And You Should, Too
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During the time you’ve owned your own business, you’ve been busy trying to keep up with the basics. But everyday, something else, like media buying,...
How To Know If You Have An Ideal Customer Profile
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When it comes to your advertising and marketing work, it’s all about making sure you’re maximizing your reach. Such is the case when it comes to having...
Hospitality Marketing Solutions For Your Biggest Challenges
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It is no secret that the hospitality industry has taken it on the chin for the last few years. 2020 made anyone who flexed some level of hospitality...
11 Healthcare Marketing Tips for 2023
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What could a notion like healthcare marketing even entail? After all, the healthcare field is filled with things like hospitals, community clinics,...
How To Know If You Have The Right Digital Marketing Agency
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If you’re running a business in a digital world, it makes sense that you would have the assistance of a digital marketing agency. After all, the last...