It sounds a bit miraculous, doesn’t it? The ‘ideal customer profile’. To read it out loud, one would believe that somehow, there was a way for a company...
7 Solutions For Healthcare Marketing Problems
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It is important to get this out into the open as quickly as possible, no matter the level of awkwardness it may present — healthcare systems are businesses...
How Good Hospitality Marketing Will Make A Difference For Your Destination
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Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...
What Your Sales Team Needs To Know About Data Discovery
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When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
Hospitality Marketing Solutions For Your Biggest Challenges
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It is no secret that the hospitality industry has taken it on the chin for the last few years. 2020 made anyone who flexed some level of hospitality...
11 Healthcare Marketing Tips for 2023
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What could a notion like healthcare marketing even entail? After all, the healthcare field is filled with things like hospitals, community clinics,...
How To Create A Scaleable Marketing Plan
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If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...
The Smart Business Owner’s Guide To Media Buying
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Different Name, Familiar Territory
If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....
How To Know If Your Marketing Strategy Is Working
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Is your marketing strategy working? Yes, that’s a blunt way to get into the thick of things. At the end of the day, though, you run a business. You...
The Easy Way To Calculate Marketing ROI
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Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...
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