Management & Planning Archives

What To Expect From An Effective Economic Impact Analysis

Written on August 23, 2022.

If you’ve ever driven around your city and wondered how it is certain businesses have thrived while others have not, then you’ve essentially thought...

The Step-by-Step Guide To A Scaleable Marketing Plan

Written on February 28, 2022.

Making it in business can mean different things to different people. But after you do ‘make it’, where do you go from there? Considering you found success...

The Key To Great Customer Segmentation

Written on December 31, 2021.

Great customer segmentation is something that gets thrown around a lot in advertising & marketing circles. Truth be told, it’s just fancy words...

How To Know When You Have The Right Advertising Creative

Written on October 28, 2021.

Being in business takes a lot of chutzpah. There’s just so much to keep track of. At any point, you or someone on your staff may drop the ball, leading...

What Your Competitors Know About A Scalable Marketing Plan — And You Should, Too

Written on June 25, 2021.

You’re in business & while things seem to be going well, you know your competitors are kinda wiping the floor with you. In a moment of crisis, you...

5 Questions To Ask Before Choosing A New Advertising Agency

Written on February 20, 2021.

For companies looking to overcome rough times, hiring a new advertising agency might be the answer. Business owners are always trying to make their...

Fractional Marketing: The Best Idea You’ve Never Heard Of

Written on October 9, 2020.

Depending on the track you took to start your business, there’s a good chance you may not have heard of fractional marketing. It’s the kind of terminology...

3 Practical Tips for Marketing in the COVID Era

Written on August 12, 2020.

Darren has 3 practical tips for marketing in the era of COVID, now that we’re 5 months into it. Watch the video to help you determine your business’...

7 Mistakes People Make When Hiring an Advertising Agency

Written on June 23, 2020.

If you’re hiring an advertising agency to help tell your story to the world, you need to make sure you’re going into the relationship with your eyes...

Marketing During COVID-19: 3 Ways Your Customers, Visitors or Patients will Behave

Written on May 14, 2020.

Dr. Jed Jones, our co-founder and chief data scientist, tells you how to think about your customers during COVID-19. WATCH IT HERE

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