Management & Planning Archives

How To Create A Scaleable Marketing Plan

Written on January 15, 2023.

If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...

The Easy Way To Calculate Marketing ROI

Written on October 25, 2022.

Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...

5 Things That Should Be Added To Your 2022 Marketing Plan

Written on September 30, 2022.

If you’re reading this and thinking that it’s kooky to be mulling changes to your 2022 marketing plan more than halfway into 2022, then congrats! Turns...

What To Expect From An Effective Economic Impact Analysis

Written on August 23, 2022.

If you’ve ever driven around your city and wondered how it is certain businesses have thrived while others have not, then you’ve essentially thought...

The Step-by-Step Guide To A Scaleable Marketing Plan

Written on February 28, 2022.

Making it in business can mean different things to different people. But after you do ‘make it’, where do you go from there? Considering you found success...

The Key To Great Customer Segmentation

Written on December 31, 2021.

Great customer segmentation is something that gets thrown around a lot in advertising & marketing circles. Truth be told, it’s just fancy words...

How To Know When You Have The Right Advertising Creative

Written on October 28, 2021.

Being in business takes a lot of chutzpah. There’s just so much to keep track of. At any point, you or someone on your staff may drop the ball, leading...

What Your Competitors Know About A Scalable Marketing Plan — And You Should, Too

Written on June 25, 2021.

You’re in business & while things seem to be going well, you know your competitors are kinda wiping the floor with you. In a moment of crisis, you...

5 Questions To Ask Before Choosing A New Advertising Agency

Written on February 20, 2021.

For companies looking to overcome rough times, hiring a new advertising agency might be the answer. Business owners are always trying to make their...

Fractional Marketing: The Best Idea You’ve Never Heard Of

Written on October 9, 2020.

Depending on the track you took to start your business, there’s a good chance you may not have heard of fractional marketing. It’s the kind of terminology...

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