Management & Planning Archives

How Good Hospitality Marketing Will Make A Difference For Your Destination

Written on July 31, 2023.

Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...

What Your Sales Team Needs To Know About Data Discovery

Written on July 29, 2023.

When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...

How To Know If You Have An Ideal Customer Profile

Written on May 6, 2023.

When it comes to your advertising and marketing work, it’s all about making sure you’re maximizing your reach. Such is the case when it comes to having...

Hospitality Marketing Solutions For Your Biggest Challenges

Written on May 4, 2023.

It is no secret that the hospitality industry has taken it on the chin for the last few years. 2020 made anyone who flexed some level of hospitality...

Is A Fractional CMO Right For You?

Written on March 27, 2023.

First things first, what is a fractional CMO? In its most basic terms, it’s a part-time Chief Marketing Officer or lead marketing official for a company....

What Are The Steps In Data Discovery?

Written on March 27, 2023.

ALL businesses benefit from some form of marketing driven by the numbers that make up the ins and outs of their daily operation. But getting to the...

5 Things You Should Learn From The Best Economic Impact Analysis

Written on February 26, 2023.

No matter the size of your project (think residential subdivision, business park, or sports complex), if you’re trying to get the go-ahead on it from...

This Is The First Thing You Should Do If You Need More Customers

Written on February 26, 2023.

Have you ever walked into a storefront, looked around, and quietly thought to yourself, ‘Man, does this place need more customers!’ Here’s an even more...

How To Create A Scaleable Marketing Plan

Written on January 15, 2023.

If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...

The Easy Way To Calculate Marketing ROI

Written on October 25, 2022.

Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...

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