If you own and/or run a business, ask yourself a basic question — when is the last time your operation had an SEO audit? There is a pretty good chance...
What To Expect From The Best Predictive Modeling
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If you own or run a business, ask yourself one question — if you had the chance to get a leg-up on your competition, would you take it? It seems like...
9 Key Factors For Effective Media Buying
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Media buying is what it sounds like — buying advertising space and getting a particular message across to your audience in as many specific ways as...
7 Solutions For Healthcare Marketing Problems
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It is important to get this out into the open as quickly as possible, no matter the level of awkwardness it may present — healthcare systems are businesses...
Why A Fractional CMO May Be The Answer To Hiring
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You’re running a company with a marketing head honcho position that is now empty. You have two choices: 1) go through the process of hiring on a full-time...
How To Know If You Have The Best Digital Marketing Agency
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So, you’ve decided to take the plunge and hire a digital marketing agency. Everyone told it was the right call, and they were right. In an ever-changing...
Brand Messaging: How To Tell Your Story Authentically
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There’s a simple reason so many businesses fail after only a short amount of time — their brand messaging was a complete mess. Now, on the surface,...
How Good Hospitality Marketing Will Make A Difference For Your Destination
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Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...
What Your Sales Team Needs To Know About Data Discovery
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When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
How To Know If You Have An Ideal Customer Profile
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When it comes to your advertising and marketing work, it’s all about making sure you’re maximizing your reach. Such is the case when it comes to having...