It is no secret that the hospitality industry has taken it on the chin for the last few years. 2020 made anyone who flexed some level of hospitality...
Is A Fractional CMO Right For You?
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First things first, what is a fractional CMO? In its most basic terms, it’s a part-time Chief Marketing Officer or lead marketing official for a company....
What Are The Steps In Data Discovery?
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ALL businesses benefit from some form of marketing driven by the numbers that make up the ins and outs of their daily operation. But getting to the...
5 Things You Should Learn From The Best Economic Impact Analysis
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No matter the size of your project (think residential subdivision, business park, or sports complex), if you’re trying to get the go-ahead on it from...
This Is The First Thing You Should Do If You Need More Customers
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Have you ever walked into a storefront, looked around, and quietly thought to yourself, ‘Man, does this place need more customers!’ Here’s an even more...
How To Create A Scaleable Marketing Plan
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If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...
The Easy Way To Calculate Marketing ROI
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Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...
5 Things That Should Be Added To Your 2022 Marketing Plan
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If you’re reading this and thinking that it’s kooky to be mulling changes to your 2022 marketing plan more than halfway into 2022, then congrats! Turns...
What To Expect From An Effective Economic Impact Analysis
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If you’ve ever driven around your city and wondered how it is certain businesses have thrived while others have not, then you’ve essentially thought...
The Step-by-Step Guide To A Scaleable Marketing Plan
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Making it in business can mean different things to different people. But after you do ‘make it’, where do you go from there? Considering you found success...