Great customer segmentation is something that gets thrown around a lot in advertising & marketing circles. Truth be told, it’s just fancy words...
How To Know When You Have The Right Advertising Creative
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Being in business takes a lot of chutzpah. There’s just so much to keep track of. At any point, you or someone on your staff may drop the ball, leading...
What Your Competitors Know About A Scalable Marketing Plan — And You Should, Too
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You’re in business & while things seem to be going well, you know your competitors are kinda wiping the floor with you. In a moment of crisis, you...
5 Questions To Ask Before Choosing A New Advertising Agency
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For companies looking to overcome rough times, hiring a new advertising agency might be the answer.
Business owners are always trying to make their...
Fractional Marketing: The Best Idea You’ve Never Heard Of
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Depending on the track you took to start your business, there’s a good chance you may not have heard of fractional marketing. It’s the kind of terminology...
3 Practical Tips for Marketing in the COVID Era
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Darren has 3 practical tips for marketing in the era of COVID, now that we’re 5 months into it. Watch the video to help you determine your business’...
7 Mistakes People Make When Hiring an Advertising Agency
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If you’re hiring an advertising agency to help tell your story to the world, you need to make sure you’re going into the relationship with your eyes...
Marketing During COVID-19: 3 Ways Your Customers, Visitors or Patients will Behave
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Dr. Jed Jones, our co-founder and chief data scientist, tells you how to think about your customers during COVID-19.
WATCH IT HERE
To Market or Not To Market During The COVID-19 Pandemic?
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Our co-founder Darren gets real in the April video blog with fact-based points on marketing during the COVID-19 pandemic. These are tough times and...
5 NON-Marketing Things That Every Great Marketing Department Does
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Your marketing department should be good at marketing. Obviously. But is your marketing department doing these 5 non-marketing things to step it up?