According to the Texas Hotel and Lodging Association, hotel occupancy tax (HOT) must be used for one of 9 purposes, including: “Paying for advertising,...

New technologies such as MindEcology’s ConversionPoint allow you to track and score individual visitors – not only just as a “visit”...

Let?s face it ? when it comes to marketing, everyone thinks they know a little something, even if they got a C minus in a marketing class they took...

Talk to any marketing person about their relationship with their internal sales counterparts and you will hear a similar complaint: marketing teams...

A city?s economic health depends greatly upon the nature and quantity of businesses that operate within its limits. When businesses are spawned in...