Matchpoint Customer Profiling Archives

A Beginner’s Guide To The Best Customer Profile

Written on May 2, 2022.

You may find this hard to believe, there are a massive amount of products available to the public that are total trash. It’s as though the companies...

The Step-by-Step Guide To A Scaleable Marketing Plan

Written on February 28, 2022.

Making it in business can mean different things to different people. But after you do ‘make it’, where do you go from there? Considering you found success...

How To Determine Marketing ROI — And Why It Matters

Written on January 27, 2022.

No one goes into running a business looking forward to doing math other than counting stacks of money. If you’re on top of things, you’ll be mindful...

5 Things You Should Always Include In A Good Marketing Plan

Written on January 25, 2022.

Anyone who has been in business for a length of time understands the importance of a good marketing plan. This is to say that there actually has to...

The Key To Great Customer Segmentation

Written on December 31, 2021.

Great customer segmentation is something that gets thrown around a lot in advertising & marketing circles. Truth be told, it’s just fancy words...

How To Know If You Have The Best Customer Profile

Written on December 20, 2021.

Quick question — what are time and money for a business? If you’re running a business & not operating with a best customer profile strategy, you’re...

The Business Owner’s Guide to Effective Austin Advertising

Written on December 10, 2021.

In case you weren’t aware, owning a business right now anywhere in the world is an exercise in patience & knowing how best to identify a soft surface...

What To Expect From Great Audience Definition

Written on October 28, 2021.

Have you ever tried to make a whole bunch of people happy? Try as you might, the situation just ended up blowing up in your face because NOBODY was...

How To Know When You Have The Right Advertising Creative

Written on October 28, 2021.

Being in business takes a lot of chutzpah. There’s just so much to keep track of. At any point, you or someone on your staff may drop the ball, leading...

What You Should Expect From Customer Segmentation

Written on May 18, 2021.

If you own a business, you’ve no doubt been overrun by advertising agencies trying to sell you on the merits of customer segmentation. They’ve got flashy...

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