Matchpoint Customer Profiling Archives

How Audience Definition Will Change Your Marketing Strategy

Written on February 26, 2023.

Having a killer marketing strategy is an absolutely must in the business world. That said, there is a need to fully grasp the importance of audience...

How To Create A Scaleable Marketing Plan

Written on January 15, 2023.

If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...

How To Know If Geofencing Is Right For You

Written on October 22, 2022.

In a world where every business is doing their best to at least get by, tapping into untapped markets can be a bit high-risk/high-reward. Playing it...

What First Time Business Owners Know About Market Segmentation

Written on September 24, 2022.

If you own a business, big or small, there’s a pretty good chance that watching the news makes you nervous. Everyday seems to bring up a whole new set...

A Beginner’s Guide To The Best Customer Profile

Written on May 2, 2022.

You may find this hard to believe, there are a massive amount of products available to the public that are total trash. It’s as though the companies...

The Step-by-Step Guide To A Scaleable Marketing Plan

Written on February 28, 2022.

Making it in business can mean different things to different people. But after you do ‘make it’, where do you go from there? Considering you found success...

How To Determine Marketing ROI — And Why It Matters

Written on January 27, 2022.

No one goes into running a business looking forward to doing math other than counting stacks of money. If you’re on top of things, you’ll be mindful...

5 Things You Should Always Include In A Good Marketing Plan

Written on January 25, 2022.

Anyone who has been in business for a length of time understands the importance of a good marketing plan. This is to say that there actually has to...

The Key To Great Customer Segmentation

Written on December 31, 2021.

Great customer segmentation is something that gets thrown around a lot in advertising & marketing circles. Truth be told, it’s just fancy words...

How To Know If You Have The Best Customer Profile

Written on December 20, 2021.

Quick question — what are time and money for a business? If you’re running a business & not operating with a best customer profile strategy, you’re...

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