Quick question — what are time and money for a business? If you’re running a business & not operating with a best customer profile strategy, you’re...
The Business Owner’s Guide to Effective Austin Advertising
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In case you weren’t aware, owning a business right now anywhere in the world is an exercise in patience & knowing how best to identify a soft surface...
What To Expect From Great Audience Definition
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Have you ever tried to make a whole bunch of people happy? Try as you might, the situation just ended up blowing up in your face because NOBODY was...
How To Know When You Have The Right Advertising Creative
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Being in business takes a lot of chutzpah. There’s just so much to keep track of. At any point, you or someone on your staff may drop the ball, leading...
What You Should Expect From Customer Segmentation
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If you own a business, you’ve no doubt been overrun by advertising agencies trying to sell you on the merits of customer segmentation. They’ve got flashy...
Profiting In Healthcare
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COMPANY BACKGROUND
The client is a National Real Estate Investment Trust (REIT). A REIT is a company...
Road to Digital Success
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COMPANY BACKGROUND
The client is a leading Internet auto finance company that specializes in loans...
Matching Marketing to Tactics
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COMPANY BACKGROUND
The client is the convention and visitors bureau for a Texas city that?s a...
Schooling Direct Mail
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COMPANY BACKGROUND
The client is a chain of family entertainment centers with broad household name...