If you own and/or run a business, ask yourself a basic question — when is the last time your operation had an SEO audit? There is a pretty good chance...
What Is OTT Media and How Should You Use It
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It is very likely that the very first question the uninitiated might ask is the most obvious one — what is OTT media? OTT stands for over-the-top media....
9 Key Factors For Effective Media Buying
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Media buying is what it sounds like — buying advertising space and getting a particular message across to your audience in as many specific ways as...
7 Solutions For Healthcare Marketing Problems
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It is important to get this out into the open as quickly as possible, no matter the level of awkwardness it may present — healthcare systems are businesses...
Brand Messaging: How To Tell Your Story Authentically
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There’s a simple reason so many businesses fail after only a short amount of time — their brand messaging was a complete mess. Now, on the surface,...
How Good Hospitality Marketing Will Make A Difference For Your Destination
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Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...
What Your Sales Team Needs To Know About Data Discovery
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When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
How To Use Predictive Modeling
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While the idea of predictive modeling may not be readily familiar to most, just about every person has been exposed to its impact on our lives. Case...
OTT Media: What It Is And Why It Should Be Part Of Your Advertising Strategy
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Let’s just get it out of the way — what the heck is OTT media? It’s an acronym that stands for over-the-top media. Right here, though, is the first...
What The Experts Know About Media Buying — And You Should, Too
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During the time you’ve owned your own business, you’ve been busy trying to keep up with the basics. But everyday, something else, like media buying,...
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