It sounds a bit miraculous, doesn’t it? The ‘ideal customer profile’. To read it out loud, one would believe that somehow, there was a way for a company...
7 Solutions For Healthcare Marketing Problems
Written on .
It is important to get this out into the open as quickly as possible, no matter the level of awkwardness it may present — healthcare systems are businesses...
Why A Fractional CMO May Be The Answer To Hiring
Written on .
You’re running a company with a marketing head honcho position that is now empty. You have two choices: 1) go through the process of hiring on a full-time...
How To Know If You Have The Best Digital Marketing Agency
Written on .
So, you’ve decided to take the plunge and hire a digital marketing agency. Everyone told it was the right call, and they were right. In an ever-changing...
Brand Messaging: How To Tell Your Story Authentically
Written on .
There’s a simple reason so many businesses fail after only a short amount of time — their brand messaging was a complete mess. Now, on the surface,...
How Good Hospitality Marketing Will Make A Difference For Your Destination
Written on .
Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...
What Your Sales Team Needs To Know About Data Discovery
Written on .
When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
What You Need To Know Search Engine Optimization — Even If You Hate Technology
Written on .
The tech-averse business owner is an odd duck and one that may actually be missing out on some pretty big things. Perhaps the most important missed...
How To Use Predictive Modeling
Written on .
While the idea of predictive modeling may not be readily familiar to most, just about every person has been exposed to its impact on our lives. Case...
Regular Changes You Should Make To Have The Best PPC Marketing
Written on .
PPC (pay-per-click) marketing is one of the most bankable ways to get eyes on your website. The key is making sure the campaign work behind it is being...