Data & Research Archives

What First Time Business Owners Know About Market Segmentation

Written on September 24, 2022.

If you own a business, big or small, there’s a pretty good chance that watching the news makes you nervous. Everyday seems to bring up a whole new set...

What Every Business Owner Should Know About Using Google Analytics

Written on August 27, 2022.

If you run a business, you know that you’ll gladly use just about any advantageous tool at your disposal. As such, the use of Google Analytics proves...

Why Facebook Ads Continue To Be Effective

Written on August 19, 2022.

Be honest: if you’ve used social media in the last five to ten years, you’ve no doubt used Facebook. This, of course, means that you’ve undoubtedly...

9 Things That Should Be Included In Data Append Services

Written on May 3, 2022.

There was a time when office types would take a glance at the Rolodex once a year to organize what felt like a total mess. In many respects, data append...

A Beginner’s Guide To The Best Customer Profile

Written on May 2, 2022.

You may find this hard to believe, there are a massive amount of products available to the public that are total trash. It’s as though the companies...

7 Components To The Best Banner Ads

Written on May 1, 2022.

If you like to be online, you’ve likely encountered, and fully avoided, banner ads popping up on your screen. Whereas the infuriating nature of yesteryear’s...

How To Know If You Have Good Advertising Creative

Written on February 28, 2022.

Running a business has a lot of moving parts, each being critical in the overall success of the operation. That said, it’s not crazy to wonder whether...

How To Determine Marketing ROI — And Why It Matters

Written on January 27, 2022.

No one goes into running a business looking forward to doing math other than counting stacks of money. If you’re on top of things, you’ll be mindful...

5 Things You Should Always Include In A Good Marketing Plan

Written on January 25, 2022.

Anyone who has been in business for a length of time understands the importance of a good marketing plan. This is to say that there actually has to...

The Five Most Important Things You Can Learn From Google Analytics

Written on January 14, 2022.

Considering that we as a collective society have started using the term ‘Google’ as a verb, it’s safe to say that this media giant is a part of the...

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