Data & Research Archives

The Secret Ingredient Of Effective Brand Messaging

Written on January 15, 2023.

The work that companies put into brand messaging is meant to accomplish one thing — tell their audience who they are and what they’re all about. But...

How To Create A Scaleable Marketing Plan

Written on January 15, 2023.

If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...

Should you outsource your social media marketing?

The Secret To Advertising Creative That Works

Written on December 31, 2022.

When it comes to business, especially in a wildly competitive industry, trying to get the attention of would-be customers can be especially difficult....

The Smart Business Owner’s Guide To Media Buying

Written on December 1, 2022.

Different Name, Familiar Territory If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....

How To Know If Your Marketing Strategy Is Working

Written on October 29, 2022.

Is your marketing strategy working? Yes, that’s a blunt way to get into the thick of things. At the end of the day, though, you run a business. You...

How To Know If Geofencing Is Right For You

Written on October 22, 2022.

In a world where every business is doing their best to at least get by, tapping into untapped markets can be a bit high-risk/high-reward. Playing it...

5 Things That Should Be Added To Your 2022 Marketing Plan

Written on September 30, 2022.

If you’re reading this and thinking that it’s kooky to be mulling changes to your 2022 marketing plan more than halfway into 2022, then congrats! Turns...

What First Time Business Owners Know About Market Segmentation

Written on September 24, 2022.

If you own a business, big or small, there’s a pretty good chance that watching the news makes you nervous. Everyday seems to bring up a whole new set...

What Every Business Owner Should Know About Using Google Analytics

Written on August 27, 2022.

If you run a business, you know that you’ll gladly use just about any advantageous tool at your disposal. As such, the use of Google Analytics proves...

Why Facebook Ads Continue To Be Effective

Written on August 19, 2022.

Be honest: if you’ve used social media in the last five to ten years, you’ve no doubt used Facebook. This, of course, means that you’ve undoubtedly...

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