Data & Research Archives

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9 Things That Should Be Included In Data Append Services

Written on May 3, 2022.

There was a time when office types would take a glance at the Rolodex once a year to organize what felt like a total mess. In many respects, data append...

A Beginner’s Guide To The Best Customer Profile

Written on May 2, 2022.

You may find this hard to believe, there are a massive amount of products available to the public that are total trash. It’s as though the companies...

7 Components To The Best Banner Ads

Written on May 1, 2022.

If you like to be online, you’ve likely encountered, and fully avoided, banner ads popping up on your screen. Whereas the infuriating nature of yesteryear’s...

How To Know If You Have Good Advertising Creative

Written on February 28, 2022.

Running a business has a lot of moving parts, each being critical in the overall success of the operation. That said, it’s not crazy to wonder whether...

How To Determine Marketing ROI — And Why It Matters

Written on January 27, 2022.

No one goes into running a business looking forward to doing math other than counting stacks of money. If you’re on top of things, you’ll be mindful...

5 Things You Should Always Include In A Good Marketing Plan

Written on January 25, 2022.

Anyone who has been in business for a length of time understands the importance of a good marketing plan. This is to say that there actually has to...

The Five Most Important Things You Can Learn From Google Analytics

Written on January 14, 2022.

Considering that we as a collective society have started using the term ‘Google’ as a verb, it’s safe to say that this media giant is a part of the...

How To Know If You Have Effective Facebook Ads

Written on January 12, 2022.

There was a time when Facebook was actually known as “The Facebook” (score one for the boomers). From this humble little college socializing website...

The Key To Great Customer Segmentation

Written on December 31, 2021.

Great customer segmentation is something that gets thrown around a lot in advertising & marketing circles. Truth be told, it’s just fancy words...

How To Know If You Have The Best Customer Profile

Written on December 20, 2021.

Quick question — what are time and money for a business? If you’re running a business & not operating with a best customer profile strategy, you’re...

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