Data & Research Archives

What You Can Do With The Ideal Customer Profile

Written on November 30, 2023.

It sounds a bit miraculous, doesn’t it? The ‘ideal customer profile’. To read it out loud, one would believe that somehow, there was a way for a company...

7 Solutions For Healthcare Marketing Problems

Written on November 10, 2023.

It is important to get this out into the open as quickly as possible, no matter the level of awkwardness it may present — healthcare systems are businesses...

Why A Fractional CMO May Be The Answer To Hiring

Written on November 6, 2023.

You’re running a company with a marketing head honcho position that is now empty. You have two choices: 1) go through the process of hiring on a full-time...

How To Know If You Have The Best Digital Marketing Agency

Written on November 3, 2023.

So, you’ve decided to take the plunge and hire a digital marketing agency. Everyone told it was the right call, and they were right. In an ever-changing...

Brand Messaging: How To Tell Your Story Authentically

Written on October 30, 2023.

There’s a simple reason so many businesses fail after only a short amount of time — their brand messaging was a complete mess. Now, on the surface,...

How Good Hospitality Marketing Will Make A Difference For Your Destination

Written on July 31, 2023.

Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...

What Your Sales Team Needs To Know About Data Discovery

Written on July 29, 2023.

When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...

What You Need To Know Search Engine Optimization — Even If You Hate Technology

Written on July 28, 2023.

The tech-averse business owner is an odd duck and one that may actually be missing out on some pretty big things. Perhaps the most important missed...

How To Use Predictive Modeling

Written on July 2, 2023.

While the idea of predictive modeling may not be readily familiar to most, just about every person has been exposed to its impact on our lives. Case...

Regular Changes You Should Make To Have The Best PPC Marketing

Written on June 30, 2023.

PPC (pay-per-click) marketing is one of the most bankable ways to get eyes on your website. The key is making sure the campaign work behind it is being...

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