If you own and/or run a business, ask yourself a basic question — when is the last time your operation had an SEO audit? There is a pretty good chance...
What To Expect From The Best Predictive Modeling
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If you own or run a business, ask yourself one question — if you had the chance to get a leg-up on your competition, would you take it? It seems like...
How To Make PPC Marketing Work For You
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As satisfying as it is to have organic traffic come through on your website, especially if it translates to sales, there are times when a little boost...
What Is OTT Media and How Should You Use It
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It is very likely that the very first question the uninitiated might ask is the most obvious one — what is OTT media? OTT stands for over-the-top media....
9 Key Factors For Effective Media Buying
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Media buying is what it sounds like — buying advertising space and getting a particular message across to your audience in as many specific ways as...
What You Can Do With The Ideal Customer Profile
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It sounds a bit miraculous, doesn’t it? The ‘ideal customer profile’. To read it out loud, one would believe that somehow, there was a way for a company...
7 Solutions For Healthcare Marketing Problems
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It is important to get this out into the open as quickly as possible, no matter the level of awkwardness it may present — healthcare systems are businesses...
How To Know If You Have The Best Digital Marketing Agency
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So, you’ve decided to take the plunge and hire a digital marketing agency. Everyone told it was the right call, and they were right. In an ever-changing...
What Your Sales Team Needs To Know About Data Discovery
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When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
What You Need To Know Search Engine Optimization — Even If You Hate Technology
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The tech-averse business owner is an odd duck and one that may actually be missing out on some pretty big things. Perhaps the most important missed...