Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...
What Your Sales Team Needs To Know About Data Discovery
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When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
What You Need To Know Search Engine Optimization — Even If You Hate Technology
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The tech-averse business owner is an odd duck and one that may actually be missing out on some pretty big things. Perhaps the most important missed...
How To Use Predictive Modeling
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While the idea of predictive modeling may not be readily familiar to most, just about every person has been exposed to its impact on our lives. Case...
OTT Media: What It Is And Why It Should Be Part Of Your Advertising Strategy
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Let’s just get it out of the way — what the heck is OTT media? It’s an acronym that stands for over-the-top media. Right here, though, is the first...
Even ChatGPT Thinks Human Writers Are Better Than Using AI for Writing Blog Content
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by Sherri Walker Cline
If you’re like us, you’ve been hearing the drumbeat of how we’ll all be using AI for writing blog content – and everything else...
What The Experts Know About Media Buying — And You Should, Too
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During the time you’ve owned your own business, you’ve been busy trying to keep up with the basics. But everyday, something else, like media buying,...
The Key To Good Social Media Content Creation Is Authenticity
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Twenty-five years ago, no one could have imagined that the World Wide Web (you know, the ‘www’ in URLs) would spawn an entity known as ‘The Influencer’....
How To Create A Scaleable Marketing Plan
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If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...
The Smart Business Owner’s Guide To Media Buying
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Different Name, Familiar Territory
If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....