During the time you’ve owned your own business, you’ve been busy trying to keep up with the basics. But everyday, something else, like media buying,...
The Key To Good Social Media Content Creation Is Authenticity
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Twenty-five years ago, no one could have imagined that the World Wide Web (you know, the ‘www’ in URLs) would spawn an entity known as ‘The Influencer’....
How To Create A Scaleable Marketing Plan
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If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...
The Smart Business Owner’s Guide To Media Buying
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Different Name, Familiar Territory
If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....
The Easy Way To Calculate Marketing ROI
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Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...
How To Know If Geofencing Is Right For You
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In a world where every business is doing their best to at least get by, tapping into untapped markets can be a bit high-risk/high-reward. Playing it...
5 Things That Should Be Added To Your 2022 Marketing Plan
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If you’re reading this and thinking that it’s kooky to be mulling changes to your 2022 marketing plan more than halfway into 2022, then congrats! Turns...
What Every Business Owner Should Know About Using Google Analytics
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If you run a business, you know that you’ll gladly use just about any advantageous tool at your disposal. As such, the use of Google Analytics proves...
Why Facebook Ads Continue To Be Effective
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Be honest: if you’ve used social media in the last five to ten years, you’ve no doubt used Facebook. This, of course, means that you’ve undoubtedly...
A Beginner’s Guide To The Best Customer Profile
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You may find this hard to believe, there are a massive amount of products available to the public that are total trash. It’s as though the companies...