Social Media Archives

What The Experts Know About Media Buying — And You Should, Too

Written on May 8, 2023.

During the time you’ve owned your own business, you’ve been busy trying to keep up with the basics. But everyday, something else, like media buying,...

The Key To Good Social Media Content Creation Is Authenticity

Written on February 26, 2023.

Twenty-five years ago, no one could have imagined that the World Wide Web (you know, the ‘www’ in URLs) would spawn an entity known as ‘The Influencer’....

How To Create A Scaleable Marketing Plan

Written on January 15, 2023.

If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...

The Smart Business Owner’s Guide To Media Buying

Written on December 1, 2022.

Different Name, Familiar Territory If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....

The Easy Way To Calculate Marketing ROI

Written on October 25, 2022.

Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...

How To Know If Geofencing Is Right For You

Written on October 22, 2022.

In a world where every business is doing their best to at least get by, tapping into untapped markets can be a bit high-risk/high-reward. Playing it...

5 Things That Should Be Added To Your 2022 Marketing Plan

Written on September 30, 2022.

If you’re reading this and thinking that it’s kooky to be mulling changes to your 2022 marketing plan more than halfway into 2022, then congrats! Turns...

What Every Business Owner Should Know About Using Google Analytics

Written on August 27, 2022.

If you run a business, you know that you’ll gladly use just about any advantageous tool at your disposal. As such, the use of Google Analytics proves...

Why Facebook Ads Continue To Be Effective

Written on August 19, 2022.

Be honest: if you’ve used social media in the last five to ten years, you’ve no doubt used Facebook. This, of course, means that you’ve undoubtedly...

A Beginner’s Guide To The Best Customer Profile

Written on May 2, 2022.

You may find this hard to believe, there are a massive amount of products available to the public that are total trash. It’s as though the companies...

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