If you own and/or run a business, ask yourself a basic question — when is the last time your operation had an SEO audit? There is a pretty good chance...
What Is OTT Media and How Should You Use It
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It is very likely that the very first question the uninitiated might ask is the most obvious one — what is OTT media? OTT stands for over-the-top media....
9 Key Factors For Effective Media Buying
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Media buying is what it sounds like — buying advertising space and getting a particular message across to your audience in as many specific ways as...
What You Can Do With The Ideal Customer Profile
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It sounds a bit miraculous, doesn’t it? The ‘ideal customer profile’. To read it out loud, one would believe that somehow, there was a way for a company...
How To Know If You Have The Best Digital Marketing Agency
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So, you’ve decided to take the plunge and hire a digital marketing agency. Everyone told it was the right call, and they were right. In an ever-changing...
Brand Messaging: How To Tell Your Story Authentically
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There’s a simple reason so many businesses fail after only a short amount of time — their brand messaging was a complete mess. Now, on the surface,...
How Good Hospitality Marketing Will Make A Difference For Your Destination
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Every time a new holiday rolls around, there’s a news report showing the massive amount of people traveling during that period of time. While much of...
What Your Sales Team Needs To Know About Data Discovery
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When it comes to the folks on your sales team, they are usually doing everything they can to find the best leads. Depending on their tenure and their...
What You Need To Know Search Engine Optimization — Even If You Hate Technology
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The tech-averse business owner is an odd duck and one that may actually be missing out on some pretty big things. Perhaps the most important missed...
How To Use Predictive Modeling
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While the idea of predictive modeling may not be readily familiar to most, just about every person has been exposed to its impact on our lives. Case...