How To Use Predictive Modeling
While the idea of predictive modeling may not be readily familiar to most, just about every person has been exposed to its impact on our lives. Case...
OTT Media: What It Is And Why It Should Be Part Of Your Advertising Strategy
Let’s just get it out of the way — what the heck is OTT media? It’s an acronym that stands for over-the-top media. Right here, though, is the first...
What The Experts Know About Media Buying — And You Should, Too
During the time you’ve owned your own business, you’ve been busy trying to keep up with the basics. But everyday, something else, like media buying,...
How To Create A Scaleable Marketing Plan
If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...
The Smart Business Owner’s Guide To Media Buying
Different Name, Familiar Territory
If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....
The Easy Way To Calculate Marketing ROI
Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...
Why Facebook Ads Continue To Be Effective
Be honest: if you’ve used social media in the last five to ten years, you’ve no doubt used Facebook. This, of course, means that you’ve undoubtedly...
How To Know If You Have Good Advertising Creative
Running a business has a lot of moving parts, each being critical in the overall success of the operation. That said, it’s not crazy to wonder whether...
Why You Shouldn’t Leave Social Media Content Creation To Your Intern
Unless you’ve been living under a rock for the last decade or so, you’re aware that social media content creation has become THE thing that matters...
Platinum Ink Social Video
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Platinum Ink
SOCIAL VIDEO
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