Are You a Hedgehog or a Fox?

When it Comes to Marketing Problem-Solving, are You a Fox or Hedgehog? The ancient Greek poet Archilochus once stated, “The fox knows many things, but the hedgehog knows one big thing.” This concept of classifying approaches to knowledge of the world – and how we act in it – was revitalized in the public...

Does Traditional Media Still Work? Yes, It Does!

Denver, Colorado – When it comes to making the most of your marketing dollars, few things are more effective than using smarter media buying to improve your company’s bottom line. However, for inexperienced business owners or Marketing Directors, achieving the same kind of discounts commonly awarded to established media buying agencies. Here are a...

The Pros & Cons of Traditional Media

Denver, Colorado – As an advertising agency owner in Denver Colorado, my (potential) clients always ask me, “which medium is the best one to reach my best customer?” The truth of the matter is the most important element is the message. The correct medium can definitely help, but  a strategic message that is relevant...

7 Email Marketing Tips To Get The Most Out Of Every Send

For those of you using email marketing, right on! Keep doing it. According to Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the U.S. And for every $1 spent, the average ROI is $44.25 (Email Expert). That makes email marketing a very viable channel! If you’re not...