Does Traditional Media Still Work? Yes, It Does!

Denver, Colorado – When it comes to making the most of your marketing dollars, few things are more effective than using smarter media buying to improve your company’s bottom line. However, for inexperienced business owners or Marketing Directors, achieving the same kind of discounts commonly awarded to established media buying agencies. Here are a...

7 Email Marketing Tips To Get The Most Out Of Every Send

For those of you using email marketing, right on! Keep doing it. According to Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the U.S. And for every $1 spent, the average ROI is $44.25 (Email Expert). That makes email marketing a very viable channel! If you’re not...

The Easiest Way to Make Your Marketing Dollars Work Harder

Return on investment. Three boring-sounding words that, together, make all the difference between effective and ineffective marketing. But at the end of the day, it’s all that matters when making marketing decisions. Most managers avoid thinking about ROI like the plague. This is true for 3 simple reasons: 1. They aren’t held accountable for...