When it comes to business, especially in a wildly competitive industry, trying to get the attention of would-be customers can be especially difficult....
The Smart Business Owner’s Guide To Media Buying
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Different Name, Familiar Territory
If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....
How To Know If Your Marketing Strategy Is Working
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Is your marketing strategy working? Yes, that’s a blunt way to get into the thick of things. At the end of the day, though, you run a business. You...
The Easy Way To Calculate Marketing ROI
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Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...
How To Know If Geofencing Is Right For You
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In a world where every business is doing their best to at least get by, tapping into untapped markets can be a bit high-risk/high-reward. Playing it...
5 Things That Should Be Added To Your 2022 Marketing Plan
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If you’re reading this and thinking that it’s kooky to be mulling changes to your 2022 marketing plan more than halfway into 2022, then congrats! Turns...
How List Append Services Can Supersize Your Sales Team
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When you operate in a world that is a little silly with lists, there will come a time when said lists are gonna be a bit wonky. Wonkiness is just one...
What First Time Business Owners Know About Market Segmentation
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If you own a business, big or small, there’s a pretty good chance that watching the news makes you nervous. Everyday seems to bring up a whole new set...
What To Expect From An Effective Economic Impact Analysis
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If you’ve ever driven around your city and wondered how it is certain businesses have thrived while others have not, then you’ve essentially thought...
Why Facebook Ads Continue To Be Effective
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Be honest: if you’ve used social media in the last five to ten years, you’ve no doubt used Facebook. This, of course, means that you’ve undoubtedly...