Wanna talk website development? Give us a ring. When it comes to websites for tourism bureaus, amusement parks, restaurants and other destination brands, there’s a set of “must have” website elements that always need to be factored in to the equation when you’re going through website development. Depending on which type of destination...
It’s old news that all websites, no matter what they’re trying to say or sell, need to be mobile-friendly in order to get the job done. But the imperative to have a mobile friendly website has just become that much more important, in light of the fact that Google has recently announced two significant...
Your social media posts are performing well, your pay-per-click ads are getting traction, and your direct mail campaign never looked better. But somehow, your sales are flat. Could it be that your website isn’t a closer? Some of the signs that your website isn’t getting the job done are: – You’ve been around a...
When it comes to getting your prospective customer’s attention in pay-per-click advertising environments, the competition’s fierce and the amount of time you have to state your message is very short. That’s why your successful pay-per-click campaign must feature tight, compelling headlines and ad copy. Let’s take a look at some of the essential...
What separates effective from ineffective pay-per-click advertising campaigns? It boils down to three things: proper setup, consistent optimization and customer targeting. Proper setup: When setting up a new campaign via Google Ads, Bing Ads, or other popular networks, there are several setup-related items that you need to get right. Setup refers to how you...
Search engine optimization involves improving and optimizing off-site and on-site content in order to drive more traffic derived from organic (non-paid) searches for specific keywords. Conducting an SEO campaign that provides a strong positive return on investment requires creating new, original content on a regular basis and posting it to your website. It also...
