If you own and/or run a business, ask yourself a basic question — when is the last time your operation had an SEO audit? There is a pretty good chance...
What To Expect From The Best Predictive Modeling
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If you own or run a business, ask yourself one question — if you had the chance to get a leg-up on your competition, would you take it? It seems like...
How To Make PPC Marketing Work For You
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As satisfying as it is to have organic traffic come through on your website, especially if it translates to sales, there are times when a little boost...
What Is OTT Media and How Should You Use It
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It is very likely that the very first question the uninitiated might ask is the most obvious one — what is OTT media? OTT stands for over-the-top media....
9 Key Factors For Effective Media Buying
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Media buying is what it sounds like — buying advertising space and getting a particular message across to your audience in as many specific ways as...
What You Can Do With The Ideal Customer Profile
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It sounds a bit miraculous, doesn’t it? The ‘ideal customer profile’. To read it out loud, one would believe that somehow, there was a way for a company...
7 Solutions For Healthcare Marketing Problems
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It is important to get this out into the open as quickly as possible, no matter the level of awkwardness it may present — healthcare systems are businesses...
Why A Fractional CMO May Be The Answer To Hiring
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You’re running a company with a marketing head honcho position that is now empty. You have two choices: 1) go through the process of hiring on a full-time...
How To Know If You Have The Best Digital Marketing Agency
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So, you’ve decided to take the plunge and hire a digital marketing agency. Everyone told it was the right call, and they were right. In an ever-changing...
Brand Messaging: How To Tell Your Story Authentically
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There’s a simple reason so many businesses fail after only a short amount of time — their brand messaging was a complete mess. Now, on the surface,...