Web, SEO & PPC Archives

How Audience Definition Will Change Your Marketing Strategy

Written on February 26, 2023.

Having a killer marketing strategy is an absolutely must in the business world. That said, there is a need to fully grasp the importance of audience...

How To Create A Scaleable Marketing Plan

Written on January 15, 2023.

If a business has taken the time to mind its Ps and Qs, then they’ve most certainly developed a solid business plan. But what about a scaleable marketing...

The Smart Business Owner’s Guide To Media Buying

Written on December 1, 2022.

Different Name, Familiar Territory If you’re a business owner, and you’re asking, “What is media buying?”, don’t feel too bad because you’re not alone....

How To Know If Your Marketing Strategy Is Working

Written on October 29, 2022.

Is your marketing strategy working? Yes, that’s a blunt way to get into the thick of things. At the end of the day, though, you run a business. You...

The Easy Way To Calculate Marketing ROI

Written on October 25, 2022.

Ask yourself an important question — when wass the last time you determined your business’s marketing ROI? By some estimates, about 40 percent of organizations...

5 Things That Should Be Added To Your 2022 Marketing Plan

Written on September 30, 2022.

If you’re reading this and thinking that it’s kooky to be mulling changes to your 2022 marketing plan more than halfway into 2022, then congrats! Turns...

What First Time Business Owners Know About Market Segmentation

Written on September 24, 2022.

If you own a business, big or small, there’s a pretty good chance that watching the news makes you nervous. Everyday seems to bring up a whole new set...

What Every Business Owner Should Know About Using Google Analytics

Written on August 27, 2022.

If you run a business, you know that you’ll gladly use just about any advantageous tool at your disposal. As such, the use of Google Analytics proves...

Why Facebook Ads Continue To Be Effective

Written on August 19, 2022.

Be honest: if you’ve used social media in the last five to ten years, you’ve no doubt used Facebook. This, of course, means that you’ve undoubtedly...

5 Reasons You Need to Refresh Your SEO Keyword Strategy Every 12 Months

Written on May 19, 2022.

For most companies, website traffic is a key factor – maybe the most important factor – in getting new leads and making sales. And the best...

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