The client, Flower Mound Humane Society, is located in an affluent, bedroom community in the Dallas/Fort Worth area. By definition, a humane society is a group that aims to stop animal suffering due to cruelty or other reasons. Humane societies also seek to prevent cruelty to animals. In many places in the United States, humane societies now try to be no kill, help animals to get adopted, offer fostering options for animals, and spay and neuter.
After hiring MindEcology, Flower Mound Humane Society messaging got a total makeover. Before, when the messaging was centered around improving lives of animals, the humane society saw few results. After researching what the best technique would be to resonate with pet owners, MindEcology changed this messaging to revolve around improving the lives of human beings. The message turned into if you adopt a pet, you not only will improve the pet’s life but will bring love and joy to your life.