Recruitment Campaign: MindEcology created an emotionally-based strategy to communicate the mutually beneficial relationships gained from adopting a pet.
By making the message about people instead of animals, MindEcology was able to successfully help the Flower Mound Humane Society improve their numbers. After changing the core messaging, MindEcology developed a 6-month integrated campaign that led to an increased adoption rate of 35%. This increased adoption rate was not only beneficial to the humane society, but it also improved the lives of animals and people all over the city of Flower Mound and the extended area.
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