How You Can Determine If You Are Getting The Best Customer Profiling
Being good at running a business is more than just trying to stay enough “in the black” to keep the lights on. Best customer profiling is a powerful tool that if used well, can help you run your business successfully as opposed to just surviving.
The world has been in a crazy place this year, and many businesses have taken quite a hit. While some have unfortunately tapped out, others have managed to keep things moving forward. Some may call it tenacity, but more than anything else, it has to do with knowing how best to navigate change. Instead of standing still waiting for the next punch, they bobbed & weaved like their life depended on it.
It also has a lot to do with knowing your best customers well & how to use this insight to your advantage.
Granted, businesses that find their way during tough times have many things going for them: a good business plan, a killer location, and a product/service that people actually want. They are also good about knowing how to make their money work its hardest to find the right customers.
Step back for a second and ask yourself, ‘To whom does my business appeal to the most?’ If you’re like most proud business owners, you likely answered, “Everyone.” Wrong. Not every person out there wants, or needs, the product/service you have to offer. So, why would you invest time, energy, and money in chasing after a prospect that isn’t there?
On that front, as you try to reach out to potential customers, are you telling them about your business? If so, you’re making a big error as most folks are more interested in how your business will actually do something for them. Leaving out that pertinent information is likely to net you nothing more than a very slow clap.
Targeted marketing by way of best customer profiling allows your message to go right where it needs to go. It allows for more personalized messaging, leading to a deeper connection with the specific audience you’re trying to reach.
While you look over your marketing budget, take a second and look over your campaigns. You know you’re putting pen to paper to pay for what you believe is the best marketing work anywhere, but are you actually getting the best customer profiling possible?
It all comes down to asking yourself some important questions:
- Do you have a handle on the characteristics of your best customer?
- Do you have a baseline for tracking success and/or stagnation?
- Can you expand on our best customers to find new ones?
- Are you getting a proper return on investment with your current marketing work?
- Is there a plan for acting on data that comes from market research?
If you can’t confidently answer these questions, it may mean you need a change. Best customer profiling is more than just cobbling information & presenting it as strategy, something far too many companies do. Collecting the right data and assembling it into a usable model takes the right knowledge and wherewithal to be effective. What’s more, solid best customer profiling will positively influence all aspects of your business for years to come.
Can best customer profiling in Austin be effective elsewhere? If it’s done right, you’d better believe it. Come see how today.