SAMPLE - TALKING TRASH CASE STUDY

Project Details

Client
Texas-Based Dumpster Rental
Location
Texas, USA
Year
2018
Solution
Digital Advertising

Company Background

MindEcology Marketing

PROBLEM/OPPORTUNITY

When they came to MindEcology for help, the company owner had been spending money on a Google Ads campaign, managing the campaign on his own and only with mixed results. He felt that his market has more untapped potential but wasn’t sure how to find his vein of gold.

The owner measures business success on a monthly basis in terms of the number of dumpsters that his company rents, which he refers to as “dumps.” Typically, 35-40 dumps would was considered a strong month. Meanwhile, anything above 40 that was considered exceptional performance. But the 35+ dump months were few and far between, he found. Competition was strong and there was a lot of competitive noise in the marketplace.

01 – The Conference Room

02 – Meeting Areas

Solution

Digital Ad Campaign Management

The company owner decided to entrust MindEcology with the management the digital ad campaign. Furthermore, he asked MindEcology to do so without raising his total monthly marketing expenditures. Trusting but still cautious, the client signed a short-term, three-month contract with MindEcology for a digital marketing campaign.

Office Lounge
Conference Room 1
Conference Room 2
Entrance Area
Well-designed bright rooms

Results

Surpassing Our Client’s Expectations

The results speak for themselves. After a slow start in month 1, the results soon surpassed the client’s expectations. MindEcology was able to fine-tune the campaign into a high-efficiency lead-generation machine. And all of this without having to spend time managing the campaign himself and without increasing total marketing spend.

The happy client is presently ecstatic about the service he has received from MindEcology and has renewed his digital advertising contract twice, and for longer periods.