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Established 2009

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Fractional CMO Services

Interim, Outsourced CMO Services

We can fill in for 3-12 or more months as your C-level marketing expert.

When you face a sudden and/or long-term void in your organization’s marketing leadership due to an employee exit or other type of organizational transition, it can be rough-going and costly to your firm. Companies lacking a Chief Marketing Officer (CMO), Senior VP of Marketing, other marketing leader face daily and impactful challenges, including:

• The inability to properly evaluate the merits of in-place advertising and media contracts
• Uncertainty about which marketing tactics are working, which are not, and which new ones should be considered
• Other C-level executives are often asked to temporarily fill in for marketing decision-making needs or to “pull the levers” on minutiae, burdening their already-busy schedules
• Pressure to expedite the hiring process for a replacement, which may increase the chances of choosing new personnel poorly just to fill the spot quickly
• Pressure to attempt to think and act competently in a long-term manner, all while facing immediate fires that need putting out
• Over-reliance on marketing coordinators or admins to fill in at a level of expertise that is well-beyond their pay grade
• Daily opportunity costs of missing out on new revenue opportunities due to an atrophied marketing system

The Solution: Hire Us as Your Interim, Outsourced CMO

MindEcology’s co-founders, Darren Drewitz and Jed Jones, are marketing and advertising veterans who can shepherd your team through this challenging time. They have helped hundreds of clients working in dozens of B2C and B2B verticals and business situations who have faced a range of marketing challenges.

These marketing and advertising veterans possess deep skill sets in the areas of strategy, analytics & research, conversion enhancement, branding, media-buying and digital marketing. And they can help your firm, too.

Details

How It Works

It all starts with a free, 30-minute consultation with Darren or Jed. The call is designed to explore your current situation and to determine if we’re a mutual fit. If mutual alignment is recognized by both parties, contract details are finalized and the engagement begins.

We are compensated for our expertise on a monthly retainer basis. That way, we can allocate your resources where they are needed most in your organization as the situation evolves. We specialize in 3 to 12-month client engagements, but in some cases our clients have hired us on for 2 years or more.

Hire The Best

At MindEcology, we are marketing generalists with knowledge across a broad spectrum of channels, techniques, media types and tactics. At the same time, we possess deep specialist skills in the areas of strategy, research and marketing process optimization.

What Our Leaders are Especially Good At

If we were to boil down our deep expertise, earned over the course of nearly three decades in business, respectively, it would be the following:

Darren is all about the people. He has the unique ability to really listen to his customers, always keeping in mind that they are real people who face real challenges – but are also real opportunities. He is then able to map the insights he gains from his client conversations to a crystal-clear vision for the way forward. Over the past 28 years, Darren has a developed a particularly deep understanding of how agencies, franchise organizations and corporate marketing departments operate internally, and he leverages that knowledge for the greater good of your organization.

Jed is all about the process. His unique gift is to help you untangle your thinking so that you can build newer, more accurate mental models about your business. His post-graduate degrees in business (MBA) and organizational system inquiry (PhD) – along with his 25 years of hands-on experience analyzing and working with marketing data – give him a unique, systemic, process-oriented view of marketing and business. In addition, Jed is an analytics and research ninja. To help your organization get to the next level, he may dip into his 15,000+ hours of experience in MS Excel, or he may apply his Python-driven machine learning and statistical expertise to the problem at hand.

Take The Next Step

Not sure if we’re a fit for your organization? Neither are we. So, let’s talk and figure it out together. Sign up for a zero-risk, 30-minute marketing consultation with Darren or Jed today.
MindEcology

Book a Consult
with Darren & Jed

Schedule a FREE consultation with MindEcology owners Darren or Jed.

Let a team of senior-level marketing experts get you through the stuck to the next phase of your company’s marketing evolution.

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