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Established 2009

Search Engine Optimization (SEO)

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The Best Traffic is Free Traffic with SEO

You have a website. That’s an accomplishment. But you have now joined a club that has hundreds of millions of other members, each of them competing for a limited pool of visitors. And that pool of your prospective visitor shrinks exponentially when you take into account geographical, industry, and competing website factors.

Taking a passive approach to garnering more website traffic is a lot like deciding to “hurry up and wait.” Not much is going to happen and you will end up frustrated – or worse.

In order to take charge of your online future, you need to focus more intently and seriously on driving visitors to your site. Your options for doing so basically break out into two major buckets: paying for clicks or ad impressions (SEM) and attracting non-paid/free clicks (SEO).

SEO stands for search engine optimization. It refers to the set of techniques and strategies for aligning several realities in order to garner increased, relevant free/unpaid traffic to your site. The realities that SEO empowers you to align to your benefit include:

  • The relevance of the messaging of your on-site content/copy to your prospects
  • The inclusion of optimal keywords, contextually-relevant information and semantically-related information embedded in your on-site content/copy
  • Your website’s underlying technologies
  • Your website’s layout, format, site map and internal linking implementation
  • Quality of user experience on your site
  • Strategy for carrying out SEO in the context of other websites competing for the visitors you want to attract
  • Your own business goals and objectives as they relate to online visitors


Search Engine Optimization (SEO) is Not Dead

There is a fallacy floating around in the business and online worlds that SEO is dead. This could not be further from the truth. SEO is needed today more than ever, given all of the competition every website faces in the race to get more traffic.

But there is a grain of truth in the above mistaken statement, which is: The old ways of doing SEO are dead. This is very true. Loading your site up with repetitive keywords is so 1998. Over-relying on meta tags to grab search engine attention is so 2005. And assuming that a reliance on on-page keywords alone gives Google, Bing and other search engines their proper fix on what your site is about is so 2014.

Here are some more truths about SEO today that you would do well to heed:

  • Content is king (but it’s not enough)
  • Your site’s underlying technology matters
  • Page load speed matters
  • User experience matters
  • Knowing your visitor matters
  • Keywords still matter (but less so)
  • Meta tags still matter (but much less so)
  • Having “deep pages” with lots of content is important
  • Employing a by-page keyword and content strategy matters
  • Quality inbound links from reputable sites matter
  • Geo-targeting helps (when it’s relevant)
  • Alignment with your SEM strategy matters


Page One Google Rankings and Bing Rankings

The Holy Grail of SEO is “page-one” Google and Bing rankings. A #1 ranking is even better. That simply means that when a relevant prospect conducts a search for a keyword that is relevant to what your business or organization offers, you will benefit greatly from having your site come up at the top on the search engine results page (SERP). That means, of course, more free traffic for you.

If you are like us, you would rather get quality site traffic from free/unpaid search methods rather than paid search all day long. Free beats paid any day of the week. That’s why SEO is an excellent mid-to-long-term investment in the health of your website and your flow of new business opportunities.

An important qualifier about SEO being free: the clicks are indeed free. However, it takes resources to optimize your website and off-site content in a way that supports strong natural search results. Invest in SEO now and watch the dividends pay off in increased mid-term and long-term traffic streams.

Content that Lives on the Web Forever

How fast does SEO work and how long does it last? SEO works a bit like a glider being towed by a 747: it takes a while to get to cruising altitude. However, once there, your glider could be cut loose from the powerful 747 and glide for a hundred miles or more successfully. SEO has momentum. SEO has staying power.

Why and how does SEO keep working for you, month after month? It works because your website lives out on the Internet, where it is indexed by major search engines like Google and Bing. The search engine “bots” act much like robotic librarians, scouring and cataloging billions of web pages on a regular basis for future reference. Moreover, all of the other sites that link to your site are also indexed, and those backlinks are noted by the electronic librarian (bots).

Your search-optimized content will theoretically live on the Internet for years to come – maybe forever. This makes SEO a very smart investment.

Contact MindEcology today to get started on your path to SEO success.



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