Direct mail is considered a type of traditional media and it has been around for decades. However, do not let that deceive you: hundreds of millions of direct mail items go out to household across the country every day. Direct mail remains a very viable, integral part of the marketing efforts for many companies, large and small.
Traditionally, direct mail marketers have employed the “spray and pray” method. That is: they have blanketed every household within their trade areas with mailer after mailer. They may select zip codes based upon “basic demographic” information, but essentially there is no really sophisticated targeting going on.
At MindEcology, we can develop extremely targeted direct mail campaigns by leveraging our MatchPoint™ best customer modeling techniques to locate the specific households that are 3-5 times more likely than average to respond to your offer. Learn more about MindEcology’s MatchPoint?-powered direct mail technology.The result: much better return on investment (ROI) for your campaign. In fact, many of our direct mail campaigns pay for themselves after just one or two mailings, given the much-improved response rates that our campaigns garner.
Contact MindEcology today to get started.